Read now

The landscape of graphic design has undergone a seismic shift since the days when drawing was an essential, almost given, skill for every designer. Back before Apple computers, Adobe software, and even AI tools became central to our craft, visual ideas were forged through manual rendering – lettering sketched with precision, layouts meticulously planned by hand. This era demanded deep engagement with form, composition, and typographic detail; the 'big idea' wasn't just conceptualised but physically built into every mark made.

However, today's design tools have democratised creation so profoundly that drawing proficiency seems less crucial than ever for many practitioners. The ease afforded by powerful software can sometimes overshadow the fundamental questions: where is the creativity now? What truly constitutes a strong concept when technical execution feels effortless? This focus on tool proficiency over foundational thinking risks diluting the very essence of impactful design.

It's precisely in this moment that we need to look back, not just at how far we've come, but also at the enduring principles championed by masters like Paul Rand. His work and teachings remind us that true mastery lies in understanding both the historical context and the fundamental elements of visual communication – bridging the gap between craft and clarity.

Therefore, rediscovering the foundational skills and perspectives from the past can actually ground our approach to modern design challenges, helping us cut through the noise and focus on what truly matters: thoughtful composition, clear messaging, and a powerful connection to the core 'big idea'.

Read now