The new iPhone 17 Pro wordmark isn’t progress, it’s noise.
Oct 29, 2025 3:13 pm
Apple’s new iPhone 17 Pro typography has broken with decades of restraint. The once-silent brand now shouts in bold, extended letters, a move that reveals as much about design’s future as it does about Apple’s loss of typographic grace. 👉 Read my full critique: When Apple Forgot How to Whisper, a deep dive into the end of visual restraint and the rise of typographic vanity.