The new iPhone 17 Pro wordmark isn’t progress, it’s noise.

Oct 29, 2025 3:13 pm

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Apple’s new iPhone 17 Pro typography has broken with decades of restraint. The once-silent brand now shouts in bold, extended letters, a move that reveals as much about design’s future as it does about Apple’s loss of typographic grace. 👉 Read my full critique: When Apple Forgot How to Whisper, a deep dive into the end of visual restraint and the rise of typographic vanity. 

https://heretakis.medium.com/when-form-forgets-function-the-typographic-overconfidence-of-apples-iphone-17-pro-6847f6997dde

 


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