Even your best teachers are struggling with this.

Aug 26, 2025 3:01 pm

New research from UC Berkeley reveals something striking: before COVID, teachers felt confident in nearly every aspect of their job...EXCEPT managing children's behavior.


20% of family child care providers found behavior challenging. And in centers? Half of lead teachers struggled. In transitional kindergarten? Three-quarters.


These aren't inexperienced teachers.


Yet too many directors assume behavior struggles mean a teacher isn't skilled enough.


This misunderstanding is costing centers their best educators; people who excel at lesson planning, relationship building, and child development but feel defeated by increasingly dysregulated classrooms.


The real culprit? What's happening to kids outside your walls.


Children today are bombarded with media designed to hijack their attention. Fast cuts, aggressive colors, manufactured excitement—content engineered to keep eyeballs glued to screens, not to support developing nervous systems.

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But media can be a force for good.


Remember Sesame Street's original mission? It helped an entire generation of inner-city children master math, phonics, and social skills. It transformed lives.


We've all seen it: the right video can take a child from chaos to calm in minutes.


That's the power we're harnessing with Fruit Snack Streams. Instead of exploiting young minds, we're building them up with content designed specifically for classroom use: short, calming videos that support transitions and social-emotional learning.


For directors: This isn't just about better behavior.


It's about keeping the teachers you've invested in. When educators have tools that actually work, their confidence soars and they stay in your classrooms longer.

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For teachers: You're not failing when behavior feels impossible.


The children walking into your classrooms have been primed for overstimulation. You need content that meets this moment, and you deserve leaders who understand that.


Built on the trusted foundation of The Nap Time Show (already airing statewide on PBS Michigan), Fruit Snack Streams extends proven, equity-driven content to scale.


Because the children in our care deserve media that builds them up, not breaks them down.


What's your experience with behavior challenges in early learning? How has media influenced what you're seeing in classrooms?

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