why your audience isn't buying even when they trust you

I'm guessing you're producing content and it's starting to feel a bit pointless.

Like the hard work just isn't producing enough results.

But you've probably gotten comments like, "I can't believe I'm just learning this now." Or, "I implemented what you said and it worked!"

And you're thinking, "Then why haven't you become a client?"

People can be an avid fan of your work, but never buy. Why?

Because they don't know how what you do will help them in their situation. You've not made it easy to 1) know the process for buying, 2) what they would be buying, and/or 3) whether they can afford to buy.

To get your content to convert, you need one way in to your funnel, a clear offer and pricing signals.

Go to your main social media platform. Do you have one call to action? With some of my clients, they either have zero or multiple. Neither one helps the audience become a client.

In last week's newsletter, I told you to send people to a video that teaches your system. Call it a roadmap, a playbook or plan. It will turn your content into an indoctrination sequence.

That roadmap video tells people how to work with you. It also lets them know if it is for them and gives them an estimate of what it'll cost. You don't have to say, "It costs $10,000." You can anchor them with a price range.

The hardest part of converting from content is your offer.

If you're like me, a strategist and coach, then you do a lot of things to help your clients, but...

You can't say that. Your audience won't be able to comprehend what you do. You have to pick one thing and it should be the thing your audience most desperately wants you to fix.

Sell them what they want. Give them what they need.

My main offer is get a small number of clients to pay you a large amount of money. When someone becomes a client, I find out what their business really needs to eliminate the bottleneck to making more money.

If you sell something specific such as UGC ads then your offer has to convey why it is unique compared to other providers.

Your audience isn't trying to figure out what you do, but why you are the best choice for them.

Right now, the best way to differentiate your offer is by showcasing clients. Make content with your clients showing what you've done together and what the results were.

Your audience will see why they should choose you by identifying with one or more of your clients' situation.

TL;DR

There are 4 keys to getting your audience who knows, likes and trusts you to buy:

1. A clear path to hiring you
2. An offer that solves their problem
3. A price they feel they can afford
4. Repetition... you have to show these over and over again

If they become unsure of one of those four keys, they won't raise their hand to let you know they were interested.

t

PS. If you want 4 clients who'll pay you $25k+ added to your business, then reply back with $100k.

I've got room for 4 members to my Expert Accelerator group.