A 3-week email series with 15+ prompts that will show you the gap between your original voice and the one you code-switched to when the pressure to convert entered the room.

For founders and service providers who've forgotten what they actually sound like underneath all the guru-advice.

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Have you ever noticed how easy peasy it is to yap about what you do when you’re talking to a friend?

You’re telling stories, dropping metaphors, going on little yapping tangents, then they stop you halfway through and say “what…I never thought about it like that!”

But the moment you sit down and turn that conversation into content that points people toward your offers, something changes, and suddenly you start sounding like someone else?

You start reaching for words you’d never actually use IRL like “high-touch” “high-proximity” “premium”. you reread the sentence and cringe because it leaves a sales-y aftertaste in your mouth.

Friend, you’re not bad at writing; you’ve just been guru-washed.

Somewhere along the way, you learned that sounding like yourself wasn’t enough, enough to stand out, enough to convert, enough to be “authority” material.

So you code-switched your way to clients, and now you don’t know what you even sound like anymore.

This is where we change that.

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Inside, you’ll:

- finally understand why "6-fIguRrE" messaging frameworks never felt aligned for your body of work
- rediscover what your original voice actually sounds like before it was asked to perform for the algo-gods
- excavate the intellectual fingerprint that makes a worldview unmistakably yours, (without this you’ll still sound like everyone else)

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Kamusta? Hiii! Hej, hej! I’m Colleen, I’ve been writing copy for seven years, and I’ve seen so many clients hop from one messaging strategy to another, only to come out saying a 2.0 variation of what’s out there.

You can't build something that's unmistakably yours if you've forgotten what your own voice sounds like.

I’m the writer behind Selfishly Expressed, and this is not a “give them a taste and paywall the rest”, this is the pre-work that even my paid clients have to go through before we start working together.

Because better messaging doesn't come from learning more marketing language. It comes from meeting yourself first.

PS. I'll also add you to my weekly Substack. No inbox hostage situation here. If it isn't for you, you can unsubscribe anytime.