Building > 'Maintaining'

Oct 24, 2022 3:51 pm

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October 25th, 2022

After 2 years on this journey of productivity and efficiency, something hit me:


How do we continue to “level up” week after week without putting in 70+ hours that will inevitably lead to burn out? 


I ask this question because it’s critical for understanding growth. For far too many Americans are “getting to the next step” in their lives by choking on *extra hours* of work. It is not sustainable.


Though working harder is important in a short time setting (i.e. a couple of months or a season), this should not turn into the new norm.


In other words, if you are working a day job (40 hours per week) and working on your side hustle (20 hours per week) [Grand Total: 60 hours] every week for a year and doing the *same tasks* over and over and over again - you are doing something wrong.


You are not growing, you are merely maintaining


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We all know that one guy in the office who works far more than anybody else does. But is he more efficient?


In my humble Beaver opinion, someone who is truly productive is able to get the same amount of work done in less time.


They can identify the trends of their trade, then batch their time in a way that requires less input for the same output. 


After all, time is currency. So it should be allocated appropriately so that we can go on and do other things like hanging out with family, building a side business, learning a new skill, etc.


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This email will show you two (2) ways to focus on a growth mindset (getting better at what you currently do so you can focus on new things) opposed to a maintenance one (crossing off a to-do list then rinse and repeat everyday).


(Part 1) Self-employed VS business owners

In the book Rich Dad’s CASHFLOW Quadrant, Robert Kiyosaki talks about 4 ways people make money:


  • (E) Employees – You have a job
  • (S) Self-Employed – You own a job
  • (B) Business Owner – You own a system.
  • (I) Investor – Money works for you.


The biggest takeaway from the book is the use of the word “system,” because its depicted as the bridge between a life of working for money (E+S), and one where money works for you (B+I).


It’s a simple concept to grasp on its face, but one that’s difficult to master. Especially in the realm of building wealth.


***I argue that more Americans need to focus on these different areas of wealth building because layoffs are coming thanks to inflation. And the US dollar is becoming worth less and less thanks to belligerent spending from the FED.***


Here are some ways to start thinking in systems:


  1. Hire a VA to filter your emails for you.
  2. Earn passive income by selling digital products online.
  3. Use MailBrew to consolidate all your newsletters into one place.
  4. Create a daily routine for certain projects like Machiavelli.
  5. Spend less time on the internet by filtering your news like this.
  6. Develop a process for checking monthly expenses.
  7. Batch time to knock out tasks like James O’Keefe.


(Part 2) Corporate brands > personal ones

Everyone wants a personal brand. They desire their benefits – clout, power, opportunities, etc. – but often overlook the many drawbacks. In reality, corporate brands are much better! 


Think about it, if your personal brand is your income maker, then YOU have to be the one grinding every day to make your money.


If you get COVID, burnout, or are sentenced to one of those woke reeducation camps, BAM! Business is over. 


On the other hand, an entire staff can be the brains, arms, and legs of a corporate brand. You never know WHO is behind the machine!


For example, someone who makes money blogging on Substack has a business that is only as good as the input they put in.


There is no one else to lean on.


Think about this when you are devoting time to a new side hustle.


  • Are you putting in hours to maintain a certain level of income?
  • Or are you looking ahead to build infrastructure that can be built upon even when you are out of the picture?


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Conclusion

Audit your time so you can focus harder on the things that matter for building a business / improving efficiency (input = output) on a scalable basis.


Ditch anything that is wasting your time so you can devote your *good* energy to "moving the needle" activities that will get you to a new, better place in life sooner.


With all the crazyness going on in the world, you cannot afford to be spending your precious time and energy on tasks that simply do nothing but make you *feel* busy. This is counter-productive.


Don't work like the rest of corporate America.


Work like you're building something sustainable.


-Beavs


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