🎯 How Your Story Sells (Without Feeling Salesy)

Hey ,

Let’s have a real talk.

Too many entrepreneurs are out here trying to sell by performing instead of just showing up as themselves. And spoiler alert: your audience can tell. They can smell a fake pitch a mile away and it’s repelling the people you’re actually trying to reach.

So, what’s the fix?

🗣 Tell your authentic story, not the polished, over-rehearsed elevator pitch. I mean the real you with the messy, magical parts that actually connect with your audience.

In my latest conversation with Jason Hodge, we got into the nitty gritty of:

• Why storytelling isn’t fluff—it’s strategy.
• How your zone of genius makes you a magnet (yes, even if you’re nervous).
• What values-driven branding really looks like (hint: it’s not a Canva color palette).
• Why “asking your audience how to serve them” is the secret sauce to finding your market.

💡 TL;DR: Service > Performance. Every. Time!

Catch the replay of Jason's Introductory Interview: Mastering Your Audience & or listen to the 11 minute AI recap: Using Story for Business Success

🎯 Real Talk Moment:

What’s one part of your story you’ve been hiding because you thought it wasn’t “professional” enough? What if that’s the exact piece your audience needs to hear?

Hit me up on LinkedIn, I’d love to hear it! Better yet, come tell us at the next Virtual Summiteers Peer Group, Event Innovators Insights Session.

Friday 10am ET. The Jason Hodge will be our Featured Masterclass Teacher!

Stay Brilliant, Stay Bold &

*Keep Moving Forward!

✨ Ericka Bates

Host of Talk Virtual + Head Summiteer of Real Ones Only

P.S.

Want help telling your story in a way that turns heads (and clicks)? I’ve got just the thing. Take Jason Hodge's B-SAT Assessment! Amoung other things this will help you find your values, which in turn will help you be more Authentic in your branding, which will also help you attract more of your target audience.