The 6 Questions Every Biz Owner Should Be Asking (But Aren’t)

May 05, 2025 12:56 pm

🎙️ Virtual Summiteers Replay Recap!

Master Your Message with Jason Hodge’s “Cube Framework”


image



Hey ,

Let’s be honest:

If your business story starts with “Well… it’s kinda like…” you’ve already lost us. 😬


That’s where Jason Hodge comes in.

In our latest Event Innovators Insights session, Jason dropped storytelling wisdom so sharp it could slice through a 42-slide pitch deck and still have time for a mic drop. 💥


He introduced his Cube Framework, a 6-question system designed to get you laser-focused on:

  • What you offer
  • Why it matters
  • Who it’s actually for (not just who you wish it was for)

👉 Watch the replay now:

🎥 Click here to watch the full session on YouTube!


🔑 Key Takeaways (aka the “I should’ve written this down” part)

  • Get clear: If you can’t explain what you do in 30 seconds, you need this framework.
  • Get strategic: Tailor your message for real stakeholders, not imaginary “ideal clients.”
  • Get relevant: Speak to pain points and emotional triggers without sounding like a walking buzzword.


Whether you're pitching investors, talking to clients or just trying to update your LinkedIn headline without crying… this is for you.



The Cube Questions That’ll Change Your Messaging Game:

  1. What is it?
  2. What’s its story?
  3. What’s the story?
  4. Who cares?
  5. Who should care?
  6. Who could care?


Simple? Yep.


Game-changing? Also yep.


💡 What You Can Do Next:

🎯 Apply the Cube to your own offer like, today

📆 Mark your calendar: Jason’s back with a live workshop on May 6

📣 Share your Cube story on LinkedIn with Jason and I, post & tag us or DM us! (We love to roast and refine)


Let’s stop boring our buyers and start telling stories that sell.

Because your brand deserves more than crickets and confusion.


💬 Got questions? Hit me up on LinkedIn or better yet, join us live on Fridays at 10am ET for The Virtual Summiteers Peer Group! We’d love to have you.


Stay brilliant & *Keep Moving Forward!

—Ericka ✨

Host of Talk Virtual & The Virtual Summiteers Peer Group


P.S. Want to dive deeper into virtual event strategy + messaging that actually connects? Subscribe to the Talk Virtual Newsletter on LinkedIn for weekly wisdom, recaps and a little saas / sass.

Comments