Hello !

Want to know the difference between an email that gets trashed and one that converts like crazy? It’s not luck—it’s strategy.

Today, I’m sharing how to craft email content that your audience will care about, connect with, and act on. Additionally, we'll explore effective writing formulas that can enhance your influence and make a powerful impact.

Let’s get started!

How to Craft Highly Converting Email Content?

Email is still one of the most powerful tools to reach your audience—but only if you do it right. The key? Write content that feels personal, solves problems, and sparks action.

Here’s how:

1. Know Your Audience Like a Best Friend. Effective emails begin with a keen awareness of the audience receiving them. What keeps them up at night? What do they dream of achieving? For example, if you’re targeting creators (like many Gumroad users), they might crave practical tips to grow their business or simplify their workflow. Tailor your message to their specific pain points—generic emails get ignored.
2. Hook Them in Seconds. Your subject line and opening sentence are make-or-break. People skim, so hit them with something irresistible right away. Try a question (“Struggling to get email opens?”), a bold promise (“Double your clicks with this trick”), or curiosity (“The one mistake killing your conversions”).
3. Solve a Problem They Actually Have. Don’t just sell—help. Share a tip, a resource, or a story that addresses a real challenge. For instance, if your audience struggles with content creation, offer a quick hack inspired by training resources (like those on Gumroad) to streamline their process. When people feel you’ve got their back, they’ll trust you—and buy from you.
4. Make It Feel Human. Ditch the corporate jargon. Write like you’re chatting with a friend over coffee. Use “you” and “I” to build that one-on-one vibe. Share a quick personal story—like how you flopped with a boring email and learned the hard way—to show you’re real. Connection drives conversion.
5. End with a Clear, Compelling Call-to-Action (CTA). Tell them exactly what to do next. Whether it’s “Grab this free guide,” “Reply with your biggest struggle,” or “Check out this resource,” make it simple and urgent. Pro tip: Add a P.S. reinforce your CTA—it’s one of the most-read parts of any email!

Proven Writing Formulas for Influence and Impact

Now that we have covered the basics, let’s turbocharge your emails with frameworks that work like magic.

These classics are staples in persuasive writing—and they’re perfect for emails:

> PAS (Problem-Agitate-Solve)

• Problem: Start with their pain. “Tired of emails that flop?”
• Agitate: Stir the pot. “You’re wasting hours on content no one reads, and it’s killing your momentum.”
• Solve: Offer relief. “Here’s a 3-step trick to hook readers fast—try it today.”

This formula grabs attention by amplifying a struggle, then positions you as the hero with the fix.

> AIDA (Attention-Interest-Desire-Action)

• Attention: Snag their focus. “Your emails could be converting 2x better.”
• Interest: Reel them in. “Most creators miss this one simple tweak…”
• Desire: Make them want it. "Imagine openings spiking and sales rolling in effortlessly."
• Action: Push them to act. “Click here to steal my top converting template.”

AIDA builds a journey from curiosity to clicking—it's irresistible when done right.

> Bonus: The Story-Sell Combo

• Share a short story (e.g., “I used to dread writing emails—until I cracked this code”) and tie it to your offer. Stories stick in people’s minds, and they’re a subtle way to sell without feeling pushy.

A Quick Example Using PAS:

Subject: Stop Losing Readers

Body: Struggling to keep your audience engaged? It’s frustrating when you pour time into emails only to see them ignored—or worse, unsubscribed. Here’s the fix: Use this 3-minute PAS formula to hook readers and turn clicks into cash. Ready to try it? Grab my free cheat sheet now!

P.S.: Don’t let another email flop—get the cheat sheet here.

Next Actions

Crafting emails people care about isn’t rocket science—it’s about connection and strategy. Know your audience, hook them fast, solve their problems, and use formulas like PAS or AIDA to seal the deal.

Start small, test what works, and watch your conversions soar.

Got a question or a win to share? Hit reply - I’d love to hear from you!

Happy creating,

Takis Athanassiou

P.S. Want more email hacks? Check out these resources for inspiration on good habits and maximum effectiveness: Leadership Productivity and Towards Personal Productivity.

Can I help you?

Do you want to remove the obstacles that prevent you from achieving the life and business you want? Here is how I can help you:

1. Learn how to leverage your skills and knowledge using proven models, tools, and systems to achieve your goals.
2. Find the resources you need for your business. Visit my books and courses for more insights, or check my Gumroad and Payhip shops for free and premium resources.
3. Do you want me to help you achieve your goals? Review my profile on Fiverr to check if I can assist you, or contact me for consulting/coaching, or any other requests.

For more information about my work or on what I am currently doing, you can always check here!