Hello, and thank you for reading my newsletter! Today's topic are the questions that shape our lives and businesses. Especially so, if you are a creator or/and solopreneur.

When I first started my professional journey more than 20 years ago, I thought success would come from working harder, learning more, and saying “yes” to every opportunity. I was wrong. What made the difference was not the number of hours I worked, but the quality of the questions I asked myself.

Questions shape decisions, and decisions shape lives and businesses. The right question can stop you from burning out, help you find your unique business style, and even build stronger trust with clients and partners.

If you’re a solopreneur, freelancer, coach, or consultant, you know how overwhelming it can be to juggle delivery, marketing, sales, and admin—all while trying to grow sustainably.

So today, I want to share with you 12 powerful questions that can guide your journey. These questions are not theory—they’re the ones I’ve used to build trust, create value, and design a business aligned with my values.

1. What kind of life do I want my business to support?

Most solopreneurs build a business first and then try to fit life around it. Flip the script: define the life you want (flexibility, income level, impact, time freedom) and design your business model around it.

2. Who do I want to serve—and why?

Your audience isn’t just “anyone who pays.” When you’re clear on who you truly want to help, your marketing becomes authentic and trust grows naturally.

3. What problem do I solve better than anyone else?

Clarity here is power. If you’re a trainer, maybe it’s simplifying complex skills. If you’re a coach, maybe it’s helping people gain clarity. Find your edge and double down.

4. How do I want clients to describe working with me?

This question defines your brand. Do you want to be known as reliable? Inspiring? Efficient? Innovative? The answer shapes how you deliver your services.

5. What values are non-negotiable in my business?

Trust is built when you show consistency. Define your non-negotiables—whether it’s transparency in pricing, respecting deadlines, or long-term client support.

6. Where am I leaking time and energy?

Every creator, freelancer, or solopreneur faces distractions. Ask yourself: what tasks could I delegate, automate, or simply stop doing to focus on the work that creates true value? This is the key to true productivity.

7. How do I want to position myself in the market?

Do you want to be the affordable option, the premium consultant, or the trusted niche specialist? Your pricing, branding, and offers should reflect this choice.

8. Am I building assets or just selling time?

If you only sell hours, you’ll hit a ceiling. Ask yourself how you can turn your expertise into assets: courses, templates, ebooks, or systems that scale.

9. What experiences can I create that build trust?

From your onboarding email to your follow-up process, every touchpoint is a chance to deepen trust. A smooth, caring client experience is a competitive advantage.

10. Who can I collaborate with to grow faster?

Solopreneurship or freelancing doesn’t mean doing everything alone. Strategic partnerships—guest blogging, co-hosting workshops, referral networks—can multiply your reach.

11. How do I measure value beyond money?

Revenue is essential, but fulfillment, impact, and freedom matter too. Define your personal KPIs: fewer late nights, more repeat clients, or more creative time.

12. What would my business look like if it was easy?

Often we overcomplicate things. Sometimes the simplest, most elegant path is the right one—less tech, fewer offers, more clarity.

Action Steps for Solopreneurs

• Pick 3 of the questions above and journal on them this week.
• Identify one area where you can simplify or delegate today.
• Have a conversation with a trusted peer or mentor about how you want to position yourself in the next 12 months.

Powerful businesses are built by powerful questions. Don’t rush for answers—stay with the questions, let them guide your decisions, and watch how your business and trust with clients transform.

Over to you: Which of these questions do you need most right now? Share your thoughts with me—I read every message.

See you next week!

Kind regards,

Takis Athanassiou

Can I help you?

Do you want to remove the obstacles that prevent you from achieving the life and business you want? Here is how I can help you:

1. Learn how to leverage your skills and knowledge using proven models, tools, and systems to achieve your goals.
2. Learn to use the right tools and approaches for the tasks at hand!
3. Find the resources you need for your business. Visit my books and courses for more insights, or check my Gumroad & Payhip shops for free and premium resources.
4. Do you want me to help you achieve your goals? Review my profile on Fiverr to check how I can assist you, call me for consulting/coaching, or contact me directly for any other requests you may have!
5. If you like what I do, please consider supporting me on Patreon or buying me a coffee!

For more information about my work or what I am currently doing, you can always check here!