Hello, and thank you for being here!

When I first started my career, the idea of being a “creator” wasn’t even on the table. You were either a professional, a business owner, or maybe a teacher or consultant. Today, those lines have blurred. Whether you’re a freelancer, coach, educator, or small business owner, you are a creator.

But here’s the catch: becoming a creator today isn’t just about posting on Instagram, starting a YouTube channel, or writing on Substack. It’s about building trust, solving problems, and showing up consistently for an audience that is already overwhelmed by content.

The creator economy has exploded. Millions of people now monetize their skills, knowledge, and creativity. Yet, the question remains: what does it really mean to become a creator today—and how can you succeed without burning out?

Let’s break it down.

What Does It Mean to Be a Creator Today?

Being a creator today means three things:

1. Ownership of Your Ideas. You’re not just consuming; you’re shaping perspectives and contributing value to the world.
2. Connection Over Perfection. People don’t want flawless gurus; they want relatable guides who solve real problems.
3. Systems That Support Freedom. Successful creators don’t just “create”; they build workflows, automations, and products that allow them to scale sustainably.

Whether you’re a freelancer writing proposals, a coach launching courses, or a solopreneur building digital products, you’re already in the creator game.

Why Now Is the Best Time to Become a Creator

We’re living in a time where tools like Notion, AI, and automation can replace hours of manual work. Platforms like Substack, Gumroad, and Teachable allow you to launch a business in a weekend. The barrier to entry is lower than ever.

But the real opportunity isn’t in tools—it’s in trust.

People don’t buy from faceless companies anymore. They buy from creators they trust. They subscribe to newsletters they believe in, enroll in courses from people they admire, and follow those who deliver consistent value.

If you’re a coach, educator, or freelancer, the question isn’t “should I become a creator?” The question is: how can I lean into the creator role in a way that fits my life and goals?

The Challenges of Becoming a Creator

Let’s be honest—it’s not all sunshine and freedom.

• Overwhelm: With so many platforms, where should you start?
• Consistency: Ideas are easy, but sticking to a publishing schedule is hard.
• Monetization: Many creators build audiences but fail to convert them into paying customers.

These challenges stop many talented people before they even begin.

Practical Steps to Step Into Your Creator Role

Here’s how you can start small and grow strategically:

1. Choose One Platform to Start

Don’t try to be everywhere. Pick one platform (LinkedIn, Substack, YouTube, or your blog) and commit to it.

2. Focus on Serving, Not Selling

Your content should answer the question: What problem can I solve for my audience today?

Example: If you’re a business coach, share a 3-step system to land the first client. If you’re an educator, break down a concept into actionable tips.

3. Build Systems Early

Use Notion, Zapier, or simple templates to streamline your workflow. (I’ve built entire solopreneur systems in Notion that save me hours every week.)

4. Start Monetizing Small

Don’t wait until you have 10,000 followers. Package your expertise into a small paid product: a workshop, template, or ebook.

5. Stay Consistent

The creators who win are not the most talented, but the most consistent. A weekly newsletter, a monthly workshop, or even a daily short-form post can make a huge difference.

Case Study: From Freelancer to Creator

A freelance designer I coached struggled to find consistent clients. Instead of chasing every job, she started sharing weekly design tips on LinkedIn and packaged her processes into a Notion template. Within three months, she had paying customers—not from cold outreach, but from her audience.

She didn’t “become” a creator overnight. She simply leaned into her expertise and shared it consistently.

Action Steps: Your Next Moves

1. Define your creator identity. Who do you help, and how?
2. Pick your main platform. Where will you consistently show up?
3. Map one small monetization idea. Workshop, template, mini-course—choose one.
4. Systematize your workflow. Use Notion or automation to free up time.
5. Commit for 90 days. Show up consistently and track your progress.

Final Thoughts

To become a creator today doesn’t mean reinventing yourself—it means reframing what you already do through the lens of sharing, helping, and building trust.

The creator economy rewards those who show up, serve, and systematize. And the best part? You already have what it takes.

See you next week!

Kind regards,

Takis Athanassiou

https://takisathanassiou.com

Can I help you?

Do you want to remove the obstacles that prevent you from achieving the life and business you want? Here is how I can help you:

1. Learn how to leverage your skills and knowledge using proven models, tools, and systems to achieve your goals.
2. Learn to use the right tools and approaches for the tasks at hand!
3. Find the resources you need for your business. Visit my books and courses for more insights, or check my Gumroad & Payhip shops for free and premium resources.
4. Do you want me to help you achieve your goals? Review my profile on Fiverr to check how I can assist you, call me for consulting/coaching, or contact me directly for any other requests you may have!
5. If you like what I do, please consider supporting me on Patreon or buying me a coffee!

For more information about my work or what I am currently doing, you can always check here!