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Top 3 tips for Business Growth Strategies for Small Businesses 1. Alternative channels and Organic Marketing Utilizing alternative channels is one of the best methods of growth in business. Many small businesses use more than one online platform for advertising, switching platforms and organic marketing may attain better results. ?54% of small businesses use email ?48% use social media ?64% of small businesses have their own website Organic social media marketing is the best way to show customers your true values and culture, while also learning about the values of your customers. Organic social media marketing has a 100% higher lead-to-close rate than paid marketing 2. Market segmentation This simply means dividing your market into various groups (segments) according to customer preferences, interests, locations, and other characteristics. Typical segments are: ?Geographic ?Demographic ?Behavioral ?Psychographic This combined with an after-sales process and an evolving Customer Experience can steadily and sustainably grow your business. 3. Partnerships Sometimes joining forces with another business is the most feasible. Depending on your type of business, the opportunities for partnership might include additional resources in skills, knowledge, and technology.

Top 3 tips for Business Growth Strategies for Small Businesses 1. Alternative channels and Organic Marketing Utilizing alternative channels is one of the best methods of growth in business. Many small businesses use more than one online platform for advertising, switching platforms and organic marketing may attain better results. ?54% of small businesses use email ?48% use social media ?64% of small businesses have their own website Organic social media marketing is the best way to show customers your true values and culture, while also learning about the values of your customers. Organic social media marketing has a 100% higher lead-to-close rate than paid marketing 2. Market segmentation This simply means dividing your market into various groups (segments) according to customer preferences, interests, locations, and other characteristics. Typical segments are: ?Geographic ?Demographic ?Behavioral ?Psychographic This combined with an after-sales process and an evolving Customer Experience can steadily and sustainably grow your business. 3. Partnerships Sometimes joining forces with another business is the most feasible. Depending on your type of business, the opportunities for partnership might include additional resources in skills, knowledge, and technology.

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