How do customers make decisions?🤔
Dec 08, 2021 9:01 am
Hello ,
The customer decision-making process entails identifying needs, gathering information, evaluating alternatives, and making a purchase decision. Once post-purchase, the customer makes the decision of if they shall buy again.
Consumers were 86% more likely to buy brands that scored in the top quarter of the HRB study than those that scored in the bottom quarter.
They had a 9% higher chance of being repurchased and a 115% higher chance of being suggested to others.
"If you're not serving the customer, your job is to be serving someone who is." Jan Carlzon
Warm Regards
Terrill Christians, MBA
📲 +27 82 925 3939
📧 terrill@successbydesign.co.za

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