Hi ,

Have you ever heard a neighbor say, “We sold our house and got way more than we expected!” —

…and you wonder, “How come my home didn’t attract that kind of offer?”



I’ve heard these stories countless times. And here’s the secret: it’s not just the house. It’s the strategy.

When you’re selling, everything matters:

🏡 Location

✨ Presentation & marketing

🤝 Negotiation skills

💰 And yes… commission

Here’s the part most sellers overlook: Realtor commission is negotiable. But the less you pay, the less motivated your agent (and the buyer’s agent) will be. Human nature — plain and simple.

Think about it:

• If a buyer’s agent sees a low commission, will they push to show your home first? Probably not.
• If your listing agent is underpaid, will they fight hard to negotiate every last dollar? Not likely.

On paper, you think you’re “saving money” by cutting commission.

In reality, you’re leaving tens of thousands on the table.

True story:

Clients who paid me full commission walked away with $20,000 to $50,000 more on their sale. Guaranteed.

So ask yourself —

👉 Do you want to negotiate less and feel like you saved a little?

Or do you want to follow proven practices and walk away with more at closing?

The difference could be the vacation home, the college fund, or the retirement savings you didn’t know you had.

📅 If you’re planning to sell, let’s talk. Book a quick call with me today, and I’ll walk you through how to get buyers lined up, motivated, and competing for your home.

Warmly,

Sonal Shah

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