Hey ,

After 3+ years ghostwriting LinkedIn content for founders, one thing is clear:

The personal brands that drive trust don’t scream “look at me.”

They balance credibility with connection.

They lead with clarity, warmth, and a tone that feels human.

It’s what I call approachable authority.

Real expertise.

Clear opinions.

Conversational tone.

In my latest podcast episode, I unpack:

• What “approachable authority” means (and why it builds trust)
• How to share bold takes without sounding like a LinkedIn bro
• The confidence-relatability sweet spot that converts
• 4 simple questions to audit your profile + content this week

If you’ve ever wondered whether your posts feel a little stiff, a little junior, or just a little... off?

This one’s for you.

Click here to listen!

And if you’re ready to get clear on your expert positioning, I'd love to help.

Book a free Visibility Call here.

We’ll look at where you're stuck, what’s not landing, and map out your next aligned steps.

– Julia 💓