Hey ,

I had one of those conversations this week... The kind that shifts something in you. I was checking in with my friend Sonia.

She’s been running on empty, mentally, emotionally, and physically.

Between her business, her team, her clients, her home life… she was cooked.

At first, I gave her advice: “You need professional help.”

But it didn’t land.

So I tried something else.

I listed out everything she was dealing with - one thing at a time - so she could see it.

And when I finished, she exhaled and said:

“Ohhh! Right. No wonder I feel this way 😂”

That was it.

That was the moment it landed.

She didn’t feel broken anymore, just human.

And I realized something big:

Empathy isn’t advice.

It’s reflection.

It’s showing someone you see them.

And that lesson?

It applies everywhere:

• In friendships.
• In leadership.
• And especially in marketing.

Because before someone listens to your advice, they need to feel like you get them.

That’s what great communication (and great copy) really is - mirroring what your audience already feels, so they trust you enough to hear what comes next.

And that’s also how a hook lands.

If you want to write hooks that stop the scroll, I break it all down in my latest podcast episode: Anatomy of a LinkedIn hook.

Click here to listen!

Whether you’re a lurker or a regular poster, this episode will change how you show up.

Can’t wait to hear what you think!

– Julia 💓

P.S. Got a post you’re stuck on? Hit reply & send me your draft. I’ll give you one quick tip to tighten your hook 🔥