___ by Eva Yu (10 min read)

Breethe Case Study

Founded in 2013, Breethe has over 10 million downloads worldwide. In recent years, with more meditation apps entering the market, it begins to lose its competitive edge as one of the first movers. On the other side, Calm, Insight Timer, and Headspace have become the top meditation apps worldwide.

Case Study

___ by Derek Bender (6 min read)

Prop22 Case Study

During Derek's time at Instacart, there were two major events that upended their whole roadmap and workflow: the 2020 pandemic and Prop 22. This write-up is meant to illustrate the design thought and effort that went into their response to Prop 22 and how critical it was to get it right.

Case Study

___ Eduardo Hernandez (6 min read)

Inout Case Study

Inout is a product that manages self-employed business finances and it has three main values to deliver: keep track of income, spending, and investment; present all financial statistics in one place; and make financial decisions confidently.

Case Study

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post of the week

Job Descriptions vs Job-seekers.

When applying for product roles, many candidates still limit their research to Linkedin and the company's website and don't properly network with employers, teams, or hiring managers. Due to many reasons, such as:

Maybe they don't know the value of networking.
Maybe they don't have a proper approach for each employer.
Or maybe those candidates are just unable to reach out due to many other reasons.

On the other hand, employers struggle to find talents due to some other potential reasons:

Maybe they can't be transparent with the company's culture, vision, projects, teams.
Maybe they can't better show the values they offer to attract talents.
Or maybe there's a lack of transparency of the company itself due to many other reasons.

💊 The fact is: whether the candidate does proper research, or the employer shows the true value of working as a product designer at this X company, there's clearly a barrier between them.

I wonder what startups have been doing to shorten this distance in this field...

LinkedIn Post

__JP Paiva / freelance product-designer / LinkedIn