[Case Study] Netflix has been an incredible go-to platform for providing tons of movies and TV series to watch at home.
___ by Aral Balkan (10 min read)
Netflix movie preferences
[Case Study] Netflix has been an incredible go-to platform for providing tons of movies and TV series to watch at home. However, it sometimes leads us to an infinite-swiping down through some made-up categories and layouts which takes me a long while just to decide what to watch. It also sometimes ends up with me deciding not to watch a single movie at all and close the apps.
___ by Adam Lefton (6 min)
Don't call people "users"
In product design, “user” and the other U-words have been foundational to defining the relationship between humans and tech. The former uses. The latter is used. But labelling people as users strips them of complexity. It reduces humans to a single behaviour
___ by Fabricio Teixeira (4 min read)
Design for less
For years, we’ve been designing with engagement as our key metric: get people in, get people back, get people to use our product as much as possible, several times a day. Now, as users, we’re starting to feel the effects of having our attention kidnapped by too many services — and companies are feeling the backlash of seeing engagement decrease. How do we design with healthier behaviours in mind?
we also checked 👀
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- Technology is driving us to distraction.
- [Case Study] Applying user research to a small e-commerce website.
- Entrepreneurship: the link between design and innovation.
- You should maximize your research plan.
- Humans, not users. Don't design for KPIs.
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