Be yourself. Love yourself. Take care of each other.

Hello, world! Shelly here, and I make pro-longevity skin care for people that are aging and not mad about it. If “New Year, New Me” energy makes your eyes roll, I'm right there with ya. 2026 is the year we SIMPLIFY and ditch the drama. Stick with what works and what feels good.

Start with the first routine of the day: morning skin care. My go-to no-drama morning routine is simple:

Cleanse.

Hydrate.

Lock it in.

Start with the morning cleanse. Some mornings I'll do a proper cleanse. Others, just a splash of water and towel-dry. Depends how many hot flashes I had overnight. 🥵

Next up: hydrate with toner or serum (or both!)

Last step: lock it in with moisturizer.

That’s where bakuchiol comes in. It’s clinically shown to deliver retinol-like benefits for fine lines and uneven tone, without the flaking, redness, or irritation that so many people experience with retinoids.

Clean and simple. No drama. (Don't forget to finish with SPF!)

If you want skincare that works with your skin instead of fighting it, check out my Bakuchiol Face Cream:

👉 https://shopgoow.com/products/bakuchiol-face-cream

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A post shared by Shelly Hokanson (@geekoutofwater)

Here’s to ditching the drama and keeping what actually works.

Happy New Year!

Find me on YouTube: https://www.youtube.com/@goow

Thanks for supporting my small business: https://shopgoow.com

Thanks and remember: be yourself. Love yourself. Take care of each other,

💜 Shelly