What's up !

Just in case you missed the last episode check out all the knowledge bombs Julian dropped.

Guest Bio:

●    Julian Goldie is a head link builder at Goldie Agency.

●    Has delivered 3200% increase in website traffic in 6 months.

●    He has worked on over 15,000 successful link-building campaigns.

●    He has about 12,000 clients with SEO Link Building.

●    He is a published author, broadcaster, and Youtuber/

●    He was featured in CBS, Cloudways, and NBC.

Knowledge Bombs:

17:52 - How do you rank page 1 on Google?

Google is simple to understand yet it is hard to execute. As far as Julian’s experience, what works best for him and his clients are: 

1) Creating more content

2) Relate it to low competition, high volume keywords

3) Building more links and making sure these links are high quality, filtered, and relevant.

19:05 - How did you get into SEO?

Julian was a sales copywriter 6 years ago. He created a website, showed clients how great his copywriting skills were. But realized that content writing takes a lot of time, and realized nobody loved it. Julian’s friends showed him how people will love his content. He got into a whole lot of link-building training and a lot of different strategies. From there, it gradually builds up, the website starts to bring traffic. Realizing that he can actually do it to clients, he decided to sell his services.

19:05 - How did you actually learn SEO?

Julian’s friends taught him what is right and wrong. Every day was a little mastermind. It also helped follow some excellent SEO influencers like Neil Patel that he found very useful to strengthen his SEO skills.

24:21 - What are your strategies when handling different International clients?

It depends on the competition. Typically, it will vary in the quality of links that you build. Also the volume of links too. If you are in a highly competitive niche, typically you need a lot more links to rank.

24:40 - What’s up with the income split between your portfolio and client work? When do you suggest newbies take on clients to create cash flows to scale affiliate sites?

Julian likes working with clients. Affiliate sites bring 20$ brings 30% of cash flow and client work brings 80%, simply because it is more scalable to do client work. You have a good system, a good team so it is easier to grow.

When it comes to running a business, one important thing to consider is to how to deliver. You should know what to do. It really depends on your personality type. But if you already have a whole lot of experience in the past with SEO, then go ahead and try to scale that system and do it for clients and see how it goes.

28:30 - You are doing Fiverr work too. What is the background behind that?

Originally, Julian had a Fiverr business selling a few different things and a few business models. That's when he realized that he need to focus on one thing. If you want to scale, you need to focus on one thing. On Julian’s Fiverr, they sell ebooks in there but it is his VA who does the work there so it is really scalable. Finding something scalable that you love to do is the way to go.

30:10 - What scalable process we should pay attention to when building links?

We normally use helperfolder.com and it is a website where journalists go on there and they post on different topics and look for people to answer. As a website owner, you can reply to that topic and say “hey my productivity tool is Trello, asana, etc, here's a link to my website.”, and if your pitch is good, they will post your query typically with a link back to your site. So it is very scalable because you can easily hire an assistant to do this for you every single day.

32:00 - Is there a specific video about Haro link building on your channel?

Yeah if you can check out my Haro link-building playlist, it will teach you from start to finish.

32:30 - Low outbound links - like less than 10 increase domain authority - true or false?

Outbound links from your website are important because it basically indicates that your content is well-referenced. If you have 10 or less coming from your website, it really depends on how much content you have.

 34:07 - Do you never go under what the domain authority is when you build a link? Like 70 or something?

It typically varies. Some clients are comfortable with backlinks of a similar range. Just make sure that the links are contextually relevant. Domain rates are important when building links as well.

35:34 - Out of 2022 backlinks, you only have 220 different referring IPs linking to your website. This can negatively affect your Google rankings?

If you have 2022 backlinks and each one of those 2022 that you need a domain, it sounds almost like a network. Only a hundred of those are unique and that’s a bit natural. It really depends.

37:00 - What is some stuff that you use in finding links? What tips can you give us?

First, prospecting. One of the things you can do is outreach. Find a list of your competitors, plug that domain into 2 linking addresses for example and reverse engineer. Because if they link to my competitor's content, maybe they're linking yours too. If that’s the case, you can build up a size, reach out to this size by email.

Second, figure out what content has those sites linked to my competitor’s website. Look at all the angles that you can make your content better.

Third, when you’re reaching out to sites, you can set up your site and optimize it really well, so that there’s a lot of social proof. If there’s a lot of social proof, websites are more likely to trust you.

41:16 - What is your success rate?

If you can do an outreach scale, then you can send enough email, and you can get enough backlinks back. Optimizing your whole outreach process dramatically increase the number of backlinks. The first thing you want to start is increasing your email deliverability.

45:33 - What tools do you use to build links?

Ahrefs - my go-to tool in prospecting. This gives a list of all the sizes I can reach out to.

Google sheet - my go-to tool in an organization. I can build out my list of prospecting here.

Hunter - my-go-to tool in finding emails. This has a bulk import tool where you can copy & paste hundred of sites, plug them to hunter.io and find the emails instantly.

49:22 - Can you tell us your mixture of links?

We only do editorially added links. You can build links on blogs, forums, etc but from the most type of links, anyone can get a link from that site.

51:26 - Do you personalize the first line or the whole email to each webmaster?

You wanna compromise scalability and make sure you’re personalizing it. We do not personalize the whole thing simply because if we want to have a lot of links, then it will be very difficult to personalize it. Quick tip, if you rank in outreach emails, include lots of humor — anything that makes you stand out.

56:58 - What is your advice to become an SEO professional?

Julian highly recommends learning by experience. If you do not practice what you have learned, it is like you haven’t learned. It is important to experiment with what you have learned, see what works and what doesn’t.

--

Join me this week with the founder of award-winning agency resignal, Kevin Gibbons as we chat about SEO in 2022 and how we can forecast our projected SEO success based upon business metrics.

Have a great day and a fantastic week!

See you Friday!

-Dre