Last week on the SEO Video Show

Jan 25, 2022 3:01 pm

Hi !


This past week we had Sam Oh of AHREFS as our guest.


Sam is a digital marketing consultant and strategist helping mid-sized companies grow their traffic and leads.

 

With a data-driven marketing approach, he has taken new websites from 0 - 2 million monthly visitors, creative social media campaigns, and out-of-the-box SEO/SEM/PPC tactics.

 

He has generated over 1.5 million leads and sales in 11 different niches.

 

Today, he runs a digital marketing agency in Toronto, Canada, and runs video/product education for Ahrefs.


Timestamps and summary https://www.youtube.com/watch?v=c_LncBxRK1k:


19:11 – How does Sam get ranking on Google?

Getting a higher chance of ranking is all about utilizing keyword research. In this one, Sam explains how keyword research gives him higher stakes in Google search results.


20:05 – Sam’s early experiences in getting into SEO

Sam got into a pretty wild journey in trying to sell stuff in the past. While looking at different traffic sources, Sam eventually became an SEO thanks to his extreme mentality in trying to be the best among the rest.


23:24 – Turning a Job post into a Lead

The intent of a job post is to hire someone. Luckily, Sam found a way to turn this simple job post into a lead where he could get this into a potential client. 


25:29 – How much SEO job is Sam doing now that he’s high in the ranks?

When you’re already at the top ranks of Google, you might be wondering how much work do you have to do in doing SEO. Sam is still pretty much in-charge of everything, especially video SEOs. And also, documenting stuff before handling them to other people too!


26:51 – Building an SEO-worthy YouTube channel

It can be a daunting experience to start a YouTube channel with little to no engagement from your target audience. For Sam, utilizing keyword-heavy topics is the best way to garner traction and skyrocket your channel.


28:34 – Making better Thumbnails for YouTube

Finding the perfect thumbnail that can attract viewers on YouTube is easier said than done. For Sam, it’s all about having a good designer who is on a similar wavelength as you when it comes to design.


31:29 – Traffic hacks for better SEO

Whether you want to gain traffic on Quora, Pinterest, or any other site in the internet, Sam has plenty of effective “traffic hacks” that you can follow.


35:01 – Backlink tips 

Nowadays, backlinking is getting tougher compared to years ago. It can even turn into a pay-to-play game if not used effectively. In this section, Sam teaches us some few tips how to be a backlink expert for us to utilize.


38:55 – The future of blogging and SEO

With a plethora of outlets in the internet in recent times, the constant need of information continues to grow. Sam thinks that accessible information is crucial even today, which means the future of SEO is still brighter than ever.


40:41 – AHREFS underrated features 

No matter how feature-filled your tools can be, there are still underrated features that might be unsung heroes for your SEO journey. In this section, Sam elaborates what AHREFS features that is definitely worthy of your attention now. 


43:17 – Sam’s biggest SEO fail and how he handled it

It’s not always rainbows and butterflies in the world of SEO. Even Sam had his own share of SEO fails and how he overcame it. Get your notes ready because you will probably learn a thing or two from these mistakes.


49:16 – Targeting review keywords in the competition

The SEO world is all about competition, especially with news websites. But for Sam, as long as you have the right tools and relentlessness, you are off to a great start.


51:12 – Sam’s advice in becoming an SEO professional

It’s a long road ahead in becoming an SEO professional. For Sam, it’s about creating your own site that you are interested in, being teachable, not minding about the competition early on, understanding the fundamentals, and more.


Join me this week at a later time, 3 pm PST with SEO link builder Julian Goldie as we go deep into building links. Be sure to hit the notification bell!


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https://www.youtube.com/watch?v=svCe2OLklbI


See yah Friday!


Regards,

-Dre

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