Want to know the secret to successful marketing?

Indeed, your goal is to persuade people to buy your products or services. However, it’s not just about grabbing attention and convincing people so that you can make a sale.

So what is it about, then?

Marketing is all about your message. You have to be clear about your vision. Jennifer Hudye tells us that knowing your purpose is what matters.

Jennifer joins us on the Seek Go Create podcast to talk about marketing and copywriting. She shares her journey and how she overcame her dyslexia to learn copywriting. Jennifer also discusses her thoughts on social media's pros and cons and teaches us how to develop our message.

As people change and evolve through the years, so does marketing. Something I especially enjoyed about our conversation—and I think will tremendously benefit you—is Jennifer’s answer when I asked her to compare marketing in the past and marketing today.

Nowadays, marketing is more of a dialogue or a relationship with your audience. You have to be authentic. One way to achieve that is by making sure consumers feel invited, instead of feeling obligated, to accept your offer.

If you want to learn more tips and tricks for successful marketing and copywriting, make sure to listen to the full episode on our website or your favorite podcast platform.

To growing and becoming all we are created to be,

Tim