To rebrand or not to rebrand, that is the (stressful) question.

You have heard the word "rebrand" tossed around, but you're not sure if it's time for your SMB to take the plunge. Have no fear: the RBB decision tree is here.


In this concise chart you'll discover:

  • Signs of a non-functional brand
  • The most common reasons SMBs rebrand
  • Factors that you *thought* were reasons to rebrand, but aren't!
  • How to work with an aging brand
  • A clear path to your decision
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