Combo products & feature sandwiches 🥪

Mar 22, 2022 11:31 am

Est read time ~ 88 seconds

Palms sweaty, I jumped on the first Zoom call with my mentors. All 3 of them.

It was my first week at the Mozilla Builders accelerator and I was excited to show off my product.

I shared my screen and ran through the demo, showing all the features I had worked so hard to build.

I was proud of my work.

Towards the end of my long demo, I could feel the tension on the call rise.

"OK Adrian, you've been in the lab."

I proudly responded, "Yes, I have been busy."

"What is this product supposed to do?"

I explained.

"Oh really! I must have missed that feature in the sea of features, you've built everything but the kitchen sink."

Gut punch.

They were right.

This was my first lesson in simplicity.

It wasn't that the features were not useful, they were. They just weren't needed.


That same week, Patrick Lee, Founder of Rotten Tomatoes gave us a talk that changed how I approached building and launching new products.

His philosophy - Build one feature, in one category, in one market, for one user.

Anything more and you've overbuilt.

At the core of every successful company is one core feature.

Google - Search

AirBNB - Book a home

Twitter - Send a Tweet

I went to work and cut all the unnecessary features from VoiceBlasts.

It was a process I'll never forget. As I removed features, the product breathed a sigh of relief and also became easier and simpler to use.

The excitement I had on that first Zoom call, is the same excitement I have today.

I'm looking forward to having you in the Voiceblasts community.

Can't wait. We're launching soon and you'll be the first to know.

, don't build everything. Just one useful thing is enough.


Founder | CEO


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