Hey everyone! I'm Aaron Robertson, a seasoned graphic designer with over 15 years of experience in all things graphic design. From my early days as a print designer to diving headfirst into the dynamic world of digital marketing, I've honed my craft in visual identity and brand strategy.
Are you a new designer venturing into the realm of visual identity? Welcome aboard! As you set sail on this exciting journey, I'm here to give you a glimpse into the real-world scenarios awaiting you. In "Brand Practice: Vol 1 Visual Identity," I've crafted exercises inspired by the challenges and expectations you'll encounter in the field. It's not just a book; it's your guide to understanding what clients may expect, but also a tool to help in crafting a standout portfolio.
I know the struggle of showcasing your best work. Early in my career, my portfolio lacked focus, hindering my chances of landing dream gigs. But through the ups and downs, I discovered the power of specialization. And now, I'm here to share a book with you, that if used properly, will allow you to practice the art of designing stunning visual identity solutions, all while adhering to complex client briefs. Its one thing to just design a cool-looking logo, but "cool-looking" doesn't solve client issues especially if there isnt any strategy behind it. If you're a designer passionate about visual identity and want to create an impressive portfolio showcasing your skills, and your ability to make stunning visual identities that solve client problems, this book is for you.
"Brand Practice: Vol 1 Visual Identity" is not just a design book, its an opportunity to hone your skills and learn how to incorporate strategy into your designs. Dive into 20 comprehensive creative briefs meticulously crafted to elevate your skills and portfolio. Each exercise, from logos to brand guidelines, is a stepping stone towards designing with purpose and strategy. In the book, I also include a creative brief template I have crafted over the years that will allow you to collect all the information you need from a client to produce a strategically sound visual identity system. I also share my process and the steps I take with new clients that are looking to build their visual identity.
Are you ready to level up your design game? Sign up for my email list to be the first to know when "Brand Practice: Vol 1 Visual Identity" hits Amazon. If you're worried about spam and excessive emails, let me put your mind at ease, Im not looking to spam anyone. I will keep you updated on the progress of the book though and will let you know when its available for purchase. That's it...easy huh? So if you're interested in learning more about the book as I get it ready to launch, please use the form below to sign up for updates. Thanks for reading