Robert Armstrong

Stories by Robert Armstrong on Medium Apr 11, 2022

10. Reasons it failed and what I’d do different.

After reading what I wrote I realized it probably seems like it all ended so fast, and you’re asking why it didn’t…

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Stories by Robert Armstrong on Medium Mar 17, 2022

9. Putting it to bed

I’ll put this thing to bed as they say…I did keep the brand going online for a few months by baking in a super small…

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Stories by Robert Armstrong on Medium Mar 17, 2022

8. The Crumbling (pun intended)

At the end of 2017, with all the the growth we’d experienced in the final quarter it felt like we were “there”. I knew I…

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Stories by Robert Armstrong on Medium Mar 17, 2022

7. The Growth

2017 turned out to be a year of growth for us as we made some big moves and grew by over 65%.We were getting closer…

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Stories by Robert Armstrong on Medium Mar 17, 2022

6. The Progress

As we approached 2016 and got settled into our new facility and process, we had a huge opportunity come our way … during…

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Stories by Robert Armstrong on Medium Mar 17, 2022

5. The Facility

It was a crazy time to say the least! With all the Operations and Logistical craziness going on …I was also getting…

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Stories by Robert Armstrong on Medium Mar 17, 2022

4. The Wandering

…heading into 2014The brokers we hired started lining up appointments with some big retailers, and right off the bat…

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Stories by Robert Armstrong on Medium Mar 17, 2022

3. The Early Mishaps

Since I was re-launching, I wanted to take the opportunity to implement some changes I learned from the 1st go around…

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