The 4th quarter is coming up quick—the biggest buying season of the year. The question is: will your business stand out, or get lost in the noise?This is one social media campaign I created for the oldest Honda dealership in North Carolina. They typi...

The latest U.S. jobs report just dropped—and it’s not good news.📉 Hiring slowed to a crawl. 📈 Unemployment is climbing. ⚠️ Small and medium businesses are about to feel it the hardest.Here’s the reality:Your customers are nervous. They’re holding o...

Salesforce—a $248B software giant—just slashed 4,000 customer support roles, replacing them with AI agents that now handle roughly half of all customer interactions TechRadarSan Francisco ChronicleFox Business.This isn’t an isolated incident. Top tec...

Hi Jordan,What if every time a customer interacted with Apotheca, they left more excited, more engaged—and more likely to buy again?That’s the power of gamification.Imagine giving your customers a reason to play while they shop:Interactive challenges...

If your brand isn’t razor sharp, your marketing isn’t landing.Not tomorrow. Not next year. Right now.Think about it:When I say “every animal whisperer”—you draw a blank.But when I say “Dog Whisperer”—you know exactly who that is.That’s branding clari...

I’m going to be blunt…If you’re not using AI to create or improve tools in your business, you’re already bleeding clients.Not tomorrow. Not next year. Right now.Look around:Projection Lab—one guy got sick of bad financial planners, built his own with...

A few years ago, I wrote an article called “Amazon Is in the Car Business”. At the time, many people thought it was a bold prediction. Today, it’s reality.Request the magazine article https://forms.gle/ybgLEewnyENoDXNs7🚗 Amazon Is Now Selling CarsAm...

A few years ago, I wrote an article called “Amazon Is in the Car Business”. At the time, many people thought it was a bold prediction. Today, it’s reality.Request the magazine article https://forms.gle/ybgLEewnyENoDXNs7🚗 Amazon Is Now Selling CarsAm...

The biggest business buying season of the year is coming fast.Here’s a truth most business owners miss: you don’t need money to make money. In fact, too much money can make you stupid.That’s not just my opinion—that’s straight from Daymond John (“Sha...

The biggest business buying season of the year is coming fast.Here’s a truth most businesses miss: the fastest-growing companies aren’t just selling products or services… they’re building associations.An association instantly gives your brand: ✅ A b...