Yesterday, another client walked into our dealership and made a purchase thanks to our AI virtual assistant. In less than 45 days, this technology has increased our appointments, reduced response times, and allowed our sales team to focus on high-intent clients. We do not have a call center manager, any representatives, or a front desk operator.

As an AI advocate with over ten years in business development and automotive call centers, you might expect me to be skeptical of AI replacing traditional roles. In fact, back in 2015, I even shared a photo from a large training session for call center managers—a session where each dealership invested over $2,500 per person. I ranked in the top three among all dealerships, meaning we scheduled the highest number of appointments using real leads from our individual systems. I’ve managed dealerships with as many as 14 call center staff.

So, why embrace AI? Wouldn’t it potentially replace my job? The answer is a resounding yes—but only if AI is used without strategy. By becoming the expert in leveraging AI to drive business growth, I’ve become indispensable. This was exactly the case at my current dealership. When management asked for ideas to improve operations, they implemented my suggestions and soon asked me to help roll out additional initiatives, including marketing—an area in which I have over 30 years of experience.

On the page, you’ll notice two pictures: one shows a room full of call center managers from my past, and the other is a snapshot of my current office. With just a text system, two computers, and no receptionist or call center reps, appointments are still being booked and deals are closing.

If you want to learn how to fire yourself with AI, check out one of my personal tools and the eBook I created with AI. I love partnering with top minds to develop innovative solutions.

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Content above presented by Rico Glover.

Here’s what’s on the table:

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✅ No obligation to buy—if you only want one car, that’s fine too.

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🚨 Check out the Facebook post from 2015 when this deal SOLD OUT. Will history repeat itself with YOU in the driver’s seat? Let’s make it happen!

See you soon,

Rico