I want to share some eye-opening data on how people buy via social media today—and how you can apply these insights immediately to skyrocket your sales and career:

1. Social commerce is booming. 47% of U.S. consumers have already made a purchase through a social platform—and 58% plan to do so soon.
2. Discovery happens in-feed. 67% of shoppers research products right where they scroll—and 71% say reviews on social media heavily influence their decisions.
3. Short-form video rules. 80%+ of buyers want under-30-second clips to learn about products, and 89% report buying after watching an explainer video.
4. Authenticity sells. User-generated content drives purchase decisions 10× more than branded posts—79% of consumers trust “real people” posts, and 80% act on a friend’s recommendation.
5. Live shopping converts. 46% of consumers who try livestream shopping will buy again, and while 11% purchase instantly from a post, another 44% convert online later—and 21% visit a store afterward.

A quick throwback:



On April 27, 2017, I posted a simple “yard sale” promotion on our Bryan Honda Facebook page. In just three days, we sold over 70 vehicles—all on the strength of 184 reactions, 70 comments, and 219 shares—at a time when most dealerships were and some still only re-posting OEM content. That early success taught me the power of authentic, engagement-driven social marketing.

This May, I’m leading a live & recorded training that lays out step-by-step how to:

• Build hyper-engaging posts and videos that convert
• Launch your own social-media-marketing business (or turbo-charge your current role)
• Replicate my blueprint for any industry

Seats are limited and filling fast. Sign up now at SocialMediaMarketing.ai, or text 910.257.3017 and I’ll reserve your spot—no fluff, just proven tactics you can use tomorrow to grow your business, career, or agency.

To your success,

Rico Glover

Founder, Marketing Disruptors & SocialMediaMarketing.ai

Text “TRAINING” to 910.257.3017 or visit SocialMediaMarketing.ai to grab your seat today!

Rico Glover "Mr. Drive Right Now"