I wanted to share some valuable insights on how to make the most of your Google Ads budget, especially when it comes to the strategic use of keywords and keyword scripts.

Rico Glover and Seth Godin at Google Office 2012

During my time working with another dealership, the dealership faced the challenge of managing our advertising on a limited budget, while our competition seemed to have endless resources. Every time I met with the advertising agency (actually the agency sales person) and management, I had to point out how their approach was not optimizing our budget effectively. Yet, I kept hearing the same inaccurate stories, like “keywords don’t matter as much anymore” or misleading information about who was actually running the ads.

One powerful tool that I never had the chance to fully explore with them was the use of keyword scripts—a game-changing strategy. With keyword scripts, you can essentially control your ad ranking hour by hour, making sure your ads show at the most effective times without wasting budget during less optimal hours.

If you're looking to avoid wasting your budget and instead maximize your leads and conversions, I’d love to show you how to do it. I’m offering a Google Ads Basic Bootcamp on the campus of UNC Charlotte, where I’ll cover these essential tactics in detail.

Let’s get your ads working smarter, not harder! If you’re interested in learning more, feel free to contact me.

Best regards,

Rico Glover

910.257.3017

---------------------------------------------------------------------------------------------------------

Content above presented by Rico Glover.

Here’s what’s on the table:

✅Buy One Chevy, Drive Two Home – but you gotta hear the details directly from me.

✅ No obligation to buy—if you only want one car, that’s fine too.

✅ I’m matching or beating most written offers on the same vehicles.

I’ve been in sales for 30+ years, I know how to get you the best deal possible. Don’t let hesitation stop you from your blessing!

📅 Schedule your VIP appointment NOW before this deal is gone.

📲 Call or text 910.257.3017 – Ask for Rico.

🚨 Check out the Facebook post from 2015 when this deal SOLD OUT. Will history repeat itself with YOU in the driver’s seat? Let’s make it happen!

See you soon,

Rico