I just read an article about how the AI talent race is reshaping the job market, and I couldn’t help but think about how I’m using AI every day to run my own dealership inside a dealership at Tim Marburger Chevrolet.

From running ads to marketing strategies, customer follow-ups, and even predicting buying behavior—AI is at the core of everything I do. It’s not just a tool; it’s my silent sales partner, working 24/7 to optimize lead generation, personalize outreach, and close deals faster.

Here’s how AI helps me dominate the automotive sales game:

AI-Powered Ads – Reaching the right buyers at the right time

Smart Marketing Automation – Crafting personalized messages that convert

AI-Driven Follow-Up – No lead gets left behind

Predictive Sales Insights – Knowing who’s ready to buy before they even step on the lot

👀 How I Spied on the Competition & Nailed Buyer Personas

Back at my previous Cadillac dealership, I used a tool to dig into customer data—and yeah, even spy on the competing Cadillac dealership in my market. 😏 Turns out, knowing exactly who your buyers are and what they want gives you a serious edge.

This kind of tech can:

✅ Show you who’s visiting your site & engaging with your content

✅ Build detailed buyer personas automatically

✅ Reveal what your competitors’ audience looks like

✅ Help fine-tune your marketing and sales game

Bottom line—why guess when you can know? If you're selling cars (or anything, really), this is a game changer.

This shift in AI is happening across every industry, and those who embrace it will lead the future of business. If you’re curious about how AI can transform your approach to sales and marketing, let’s talk.

Reply to this email or text me at 910.257.3017, and I’ll show you how AI is giving me an unfair advantage in the car business—and how it can do the same for you.

Drive Right Now,

Rico Glover

910.257.3017

Content provided by Rico Glover Mr. Drive Right Now

Hold on Auto Tariffs https://docs.google.com/document/d/1uhYKJJ-aNWrnm5eXdg6AWYKwVmca6h5kSYAn55hAk5o/edit?usp=sharing

Big news for anyone thinking about buying, trading, or selling a vehicle:

Former President Trump just announced a temporary one-month hold on proposed automotive tariffs. That means car prices — both new and used — could spike sharply after this short pause ends.

👉 What does this mean for you?

✅ Right now may be the best window to buy before prices jump.

✅ Dealers are looking to move inventory before tariffs hit — meaning more room for discounts and deals.

✅ If you’re considering a trade-in, your current vehicle could lose value once tariffs disrupt the market — acting before the end of the month protects your trade value.

Don’t wait until it’s too late. Contact Rico Glover, aka Mr. Drive Right Now, today at 910.257.3017. Rico can help you with:

🚗 New cars from all major brands

🚙 Certified pre-owned vehicles

💰 Top trade-in offers before tariffs crush value

Whether you’re upgrading, downsizing, or just curious about your options — Rico has you covered.

⏳ The clock is ticking. After this 30-day pause, prices could climb fast. Lock in your best deal NOW with Rico’s help.

👉 Call or text Rico Glover at 910.257.3017 – Mr. Drive Right Now is ready to help you make your move before tariffs shake up the market.

P.S. Forward this email to family or friends who might be thinking about a new ride — this one-month window could save them thousands!

New or used vehicles available 910.257.3017