They invented it first.

They had the first-mover advantage.

And then... they blew it.

Let me tell you a quick story you probably didn’t know:

In 1975, a young engineer named Steven Sasson working for Kodak invented the very first digital camera. It was clunky, slow, black-and-white, and stored the image on a cassette tape (Google it – it looks like a toaster with wires).

But it worked.

That single prototype was the spark for a multi-billion-dollar digital revolution.

And what did Kodak do?

They buried it.

Why? Because they were afraid.

Afraid it would kill their film and processing business. Afraid of innovation.

So they sat on it.

Meanwhile, companies like Apple, Canon, Sony, and Nikon ran with the idea…

And Kodak?

Declared bankruptcy in 2012.

Because they hoarded their breakthrough.

Fast forward to today:

I get the same kind of question every day —

"Is it safe to use AI if I’ve got proprietary ideas or business processes?"

Let me give you a Kodak-quality answer:

YES. And it’s dangerous not to.

Sitting on your best ideas, hoping to “time the market” or waiting for permission from the world is exactly how you lose.

That’s why I’m shouting this from the rooftops:

👉 You either integrate AI and dominate your space…

Or someone else will — and you’ll be Kodak.

You’ve got first-mover advantage right now.

But it won’t last.

email ricoglover@marketingdisruptors.com for a business AI audit