Gym owner went from sleeping in a gym to millions: my notes from Hormozi’s sold-out talk
Aug 18, 2025 4:18 pm
Hey — it’s Rico Glover.
Quick heads up: Alex Hormozi’s new book, $100M Money Models, may have broken the single-day book sales record. We’re still waiting on the official Guinness confirmation, but the early numbers look wild.
Why am I so fired up about this?
Because I’ve been in the room since the early days. In 2021, I helped promote and attended one of Alex’s first sold-out large events. Packed house. High energy. And during that talk, he laid out—step by step—how he went from sleeping in his gym to building businesses that produced millions. No fluff.
Just frameworks.
Here’s what I’m doing for you:
- I’m releasing my field notes from that 2021 keynote—cleaned up, organized, and ready to implement.
- Want them? Text “HORMOZI NOTES” to 910.257.3017 and I’ll send them the moment they’re ready.
Why this matters right now:
- If the record becomes official, everyone will study what made it possible. You can either chase the trend later—or grab the original thinking that powered it.
- My notes focus on offers, acquisition, retention, and pricing—the same fundamentals Alex taught that night and still uses today.
- You’ll see action steps you can deploy in your business this week.
If you’ve ever said, “Just tell me exactly what to do,” this is that. Text me and I’ll get you the notes.
To the builders who execute while others debate,
Rico Glover
P.S. For the throwback: here’s the Startup Grind Charlotte event page from that sold-out 2021 talk I attended and promoted. Proof I was in the trenches early. https://www.startupgrind.com/events/details/startup-grind-charlotte-presents-sold-out-join-500-founders-business-owners/?_ga=2.62799147.607449432.1755521864-1114097527.1747362615
P.P.S. Again—Guinness hasn’t issued the official record announcement yet. I’ll update you when they do.
Rico Glover
📲 910.257.3017
http://ChiefEvangelistOfAI.com/