Count down to Black Friday

Hey — it’s Rico Glover.

Let me tell you a quick story about how I got free front-page publicity — without buying a single ad or sending a press release.

A few years back, when the Super Bowl had everyone glued to their TVs, I decided to turn that national hype into a local marketing opportunity.

I created a Super Bowl–themed in-store event — touchdown deals, football-themed giveaways, and an energy that made people say:

“This place gets it.”

Then I did what every smart marketer should do —

I promoted it all over social media.

That’s it.

No PR agency.

No press release.

Just creative content, excitement, and a few well-timed posts.

And here’s the magic:

The local newspaper saw it online… and decided to cover it.

They ran a feature story about the event — free publicity I couldn’t have bought if I tried.

👉 https://www.fayobserver.com/story/sports/nfl/2016/02/05/retail-therapy-want-to-go/22337647007/

"The dealership on Raeford Road is moving the cars out of its showroom Sunday to make way for a big-screen TV, some chairs, party games and a gathering area for anyone who wants to drop by to watch the game, according to Rico Glover, its director of digital marketing." Read more

That’s what happens when you combine timing, creativity, and relevance.

It’s called newsjacking — and it’s how small businesses can tap into big conversations without spending big money.

See, while most businesses are out there shouting into the void,

the smart ones are joining the conversations people already care about.

When your marketing matches the moment — the media, your customers, and the community notice.

And here’s the best part:

Any business can do this.

You don’t need the Super Bowl — just a hook, some creativity, and the courage to be different.

That’s how you stand out.

That’s how you turn posts into publicity.

And that’s how you market smarter — not louder.

Talk soon,

Rico Glover

Marketing Disruptor | Straight Outta AI

“Turning everyday events into marketing gold.”

P.S.

Next week I’m hosting a live session where I’ll break down exactly how I used this same strategy — and how you can use AI + social media timing to get free publicity for your business.

You’ll see how to:

✅ Spot trends before they hit the news cycle

✅ Craft posts that attract local media attention

✅ Automate your marketing so you’re always “in the moment”

If you want to stop chasing customers and start attracting attention like a magnet, join me here → [Reserve Your Spot Now]

Seats are limited — and yes, we’re keeping this small so I can show real-world local examples (including the Super Bowl story).

Don’t miss it — this is the kind of strategy that can turn a $0 post into a $10,000 weekend.

Don't forget about our Fall Promotion Setup!

Fall isn’t just a season—it’s one of the biggest buying cycles of the year. People are shifting gears, planning, shopping, and spending. If you’re silent, guess what? They’re spending with your competitors.

That’s why I’ve put together my Fall Promotion Setup:

✅ Analyze your business

✅ Develop a content strategy

✅ Generate on-brand content

✅ Create stunning visuals

✅ Connect your social profiles

✅ Save time

✅ Keep you consistent

Regularly $499, but today you can lock it in for just $299.

This gets your campaigns up and running across Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Google Business.

But here’s the kicker: if you don’t act, this day is gone forever—and so is the revenue it could have produced. (Limited to first 25 businesses)

Don’t “wait for later.” Later doesn’t pay the bills.

—

Rico Glover

Marketing Disruptor | Local Visibility Expert

📲 910.257.3017 | 📩

“Disrupt or Be Disrupted.”