How a Cinnamon Roll Turned Into Content That Converts

Sep 29, 2025 11:51 am

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This week I published a fun newsletter post all about cinnamon rolls—yep, those sweet, swirly treats. But here’s the real story: it wasn’t just about dessert.

I stopped into Cinnaholic – Ballantyne and noticed a “Sweet Deal”: 50% off cinnamon rolls until the end of September. That simple visit sparked an engaging piece of content that not only entertained readers but also showed how everyday moments can be turned into marketing gold.

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https://TheCharlotteBuzz.com/latest


👉 That’s the power of content. When done right, it can:

  • Grab attention with something relatable.
  • Build trust by showing personality.
  • Lead prospects down a path that can turn into a sale.


As a business owner, your number one goal is to build an email and SMS list. Not just a big list, but an engaged list—people who actually open, read, and respond.


That’s where I come in. I help you create content that connects with your perfect audience and turns casual readers into loyal clients.


📲 Text Content to 910.257.3017 to schedule a content strategy call.


I’ll show you how to take one simple idea (like a cinnamon roll deal!) and spin it into a system that drives growth.


Talk soon,


Rico Glover

Marketing Disruptor | Local Visibility Expert

📲 910.257.3017 | 📩

“Disrupt or be Disrupted.”




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