Do you want to be another cookie-cutter voice lost in the crowded noise of baseball businesses—or do you want to be the one they remember?

Let me tell you a story:

Jesse Cole took over a near-bankrupt Gastonia, North Caolina team. There were 200 fans per game, little cash, and no buzz. Everyone told him it was too slow, too boring. What did he do? He sold his house, moved to Savannah, and doubled down on one game-changing idea: make baseball fun again. Today, the Savannah Bananas play in front of 30,000+ crowds, headline on ESPN at Fenway, and are a global phenomenon. (tiktok.com, wbur.org)

What Jesse did didn’t require more money. It didn’t need to follow the rules. It just needed one thing:

**Permission to play—**and play differently.

That’s the real leverage.

What this means for you:

• Most people copy. They mimic what seems safe and acceptable.
• Stand‑outs invent. They discard the script and play hard with what everyone else found boring.
• That’s where the real traction lives.

Your business isn’t just another option. It’s a potential icon—if you let it be.

Because here’s the truth:

You can blend in…or you can stand out and own your category.

And when you do stand out—when you choose fun, choice, and different—you?

• Become the go‑to, not the also‑ran.
• Write your own ticket.
• Get your Fenway‑on‑ESPN moment—for your market, your service, your style.

What to do next:

1. Choose one rule you’re following that’s holding you back. (E.g. “We have to look serious.”)
2. Break it. Introduce a bold twist. It can be fun, it can be quirky—but make it a magnet.
3. Do it publicly. Test it, own it, promote it.

That’s what Cole did—and look at him now.

So… you in?

If that gets your brain firing, email me ricoglover@marketingdisruptors.com. We’ll talk about which rule you rewrite first—so you can be more than just another. Be the Bananas of your industry.

To breaking rules, shaping perception, and playing big,

email ricoglover@marketingdisruptors.com for a business AI audit