Count down to Black Friday

Let me be blunt. If you’re still treating YouTube as a place for cat videos and teenagers making dance clips—you’re leaving serious money on the table.

YouTube is the second-largest search engine in the world, right behind Google. And here’s the kicker: the same people searching for answers on Google are watching videos on YouTube… and making buying decisions while they do.

I just took a Charlotte law firm as an example. By analyzing their services—divorce, child custody, elder law—I identified their exact target audience.

Parents searching “child custody rights in NC,” seniors looking for “Medicaid planning,” couples Googling “how to file for divorce.” These are not random eyeballs. These are real prospects, ready to buy.

And this is where the opportunity for YOUR business comes in.

Here are 3 reasons local businesses should be advertising on YouTube right now:

1. Your Customers Are Already Watching.
2. Over 122 million people watch YouTube daily. Local customers included. They’re watching videos that directly tie into your products, services, or local market.
3. Targeting Like a Sniper, Not a Shotgun.
4. With YouTube ads, you can target by ZIP code, demographics, interests—even what they’re searching for on Google. You don’t waste dollars on “awareness.” You pay to get in front of people already in the market.
5. Authority and Trust—Built in Seconds.
6. A 30-second video ad puts a face, voice, and message to your business. In a world drowning in faceless ads, this builds instant credibility. People buy from people they know, like, and trust.

And here’s the part nobody tells you: the businesses that act NOW, in Q4, will dominate their market. This is the quarter where sales targets are made—or missed. Imagine doubling your brand reach and filling your pipeline before your competitors even figure out how to spell “YouTube Ads.”

As a Certified Google Ads Expert, I don’t just “run ads.” I build customer acquisition systems. Systems designed to find, attract, and convert your best prospects using the most powerful tool available today—YouTube.

The bottom line? You can let Q4 slip by like every other business who “meant to start advertising.” Or you can claim your market, increase your sales, and finish this year stronger than you’ve ever imagined.

🎯 YouTube Targeting Strategy for a Local Family & Elder Law Firm (I can create a custom Youtube strategy for your business that reaches your perfect prospect)

1. Custom Intent Audience (People who searched these terms on Google)

Google owns YouTube, so we can target directly based on what people type into Google Search. That means ads can show to users who searched for terms like:

• “family law attorney”
• “divorce lawyer”
• “child custody attorney”
• “elder law attorney”
• “prenuptial agreement attorney”
• “divorce mediation services”
• “guardianship attorney”

👉 These are people actively searching for legal help right now. You don’t have to “convince” them they need a lawyer—they’re already in market.

2. Affinity & In-Market Segments (Interests & Purchase Intentions)

We create in-market segments around the issues people are dealing with, such as:

• Divorce process, child custody rights, spousal support concerns
• Family mediation, collaborative divorce, alimony negotiation
• Elder care legal issues, estate planning for families
• Guardianship, adoption processes, family conflict resolution

👉 This ensures you reach people even before they search for a specific attorney, while they’re still researching their situation.

3. Custom Audience by Website Behavior (People who browse competitor/legal sites)

We can tell YouTube: “Show my ads to people who recently visited these sites or similar ones.”

• divorcenet.com, familylawyer.com, elderlawanswers.com, findlaw.com
• avvo.com, nolo.com, lawyers.com, legalzoom.com, justia.com
• custodyxchange.com, mediate.com, divorcecare.org, divorcehq.com

👉 If someone is on Avvo or FindLaw, odds are high they’re shopping for a lawyer. You can intercept them with your message before they call a competitor.

4. App Usage Targeting (Family & Divorce Apps)

Target users of apps like:

• Cozi Family Organizer, OurFamilyWizard, TalkingParents (used by co-parents managing custody)
• SupportPay, Custody X Change, Divorce Tracker (divorce & support apps)
• AppClose, Coparently, iSplit Divorce (family law self-help & custody management)

👉 These apps give away intent: if someone is using “Custody Connection” or “Divorce Tracker,” they’re not just curious—they’re in the middle of a legal situation.

5. Geo-Targeting (Local Layer)

We then narrow everything down to Charlotte + surrounding areas (or any county the firm serves).

This way, you’re not paying to show ads to someone in California who will never walk through your door.

✅ Why This Works

• Hyper-Relevance — You’re only showing ads to people already dealing with family or elder law issues.
• Omnipresence — They search on Google, they read on FindLaw, they download a custody app—and they keep seeing YOUR firm on YouTube.
• Local Trust Advantage — Most competitors are still running generic billboard or Facebook ads. By meeting clients on YouTube, you look modern, credible, and everywhere.

👉 Text Content to 910-257-3017 and let’s set up a YouTube strategy call before your competition does.

Your competitors will wish they did this first.

To your success,

Rico Glover

Certified Google Ads Expert

Talk soon,

“Disrupt or be Disrupted.”