What are businesses using instead of discounts right now?
May 13, 2026 10:46 am
Quick question…
Have you noticed how customers are becoming harder to excite with “10% off” or basic promotions?
Most businesses are competing on price right now… which usually means lower margins and customers constantly shopping around.
But what if there was a way to make your offer feel different without discounting your service?
That’s why more businesses are starting to use incentive-based marketing platforms like Value VIP Club.
Instead of just offering another coupon, businesses can reward customers with things people actually get emotionally excited about like:
• Vacation Getaways
• Restaurant Savings
• Grocery Savings
• VIP Rewards
What’s interesting is… customers often perceive those rewards as being far more valuable than the actual cost to the business.
So instead of asking:
“How cheap can I go?”
You start asking:
“How valuable can I make this experience feel?”
That shift alone can increase:
✔ Lead conversions
✔ Appointment bookings
✔ Repeat customers
✔ Referrals
✔ Customer loyalty
The businesses using strategies like this aren’t trying to out-discount competitors… they’re positioning themselves differently.
Would it make sense to at least see how companies are using this to generate more business without slashing prices?
Take a look here:
— Rico Glover
Marketing Disruptors | Straight Outta AI