For the first time ever, ChatGPT is preparing to introduce ads.

That’s not a rumor.

That’s a shift.

And just like Google ads, Facebook ads, and Amazon ads before it, the early winners won’t be the ones with the biggest budgets — they’ll be the ones who understand how the system works first.

Here’s the part most businesses are missing:

When ads arrive inside ChatGPT, organic visibility becomes more valuable, not less.

Why?

Because ads only work if users trust the answers around them.

That’s where GEO — Generative Engine Optimization — comes in.

GEO isn’t about ranking websites.

It’s about training AI systems to recognize, reference, and recommend your brand as a trusted source.

If your business isn’t already:

• Structured for AI discovery

• Quoted by AI answers

• Positioned as an authority in your niche

Then when ads turn on, your competitors will be paying to appear next to answers you should have owned organically.

This is the same mistake businesses made in:

• 2005 with Google SEO

• 2012 with Facebook Pages

• 2017 with video

• 2020 with local search

They waited.

They paid more later.

They never fully caught up.

Here’s the uncomfortable truth:

By the time everyone is “talking about GEO,” the advantage is gone.

AI engines are being trained right now on:

• Who gets cited

• Who gets summarized

• Who gets recommended

• Who becomes invisible

Waiting doesn’t keep you safe.

It quietly prices you out.

If you want your business showing up in AI answers before ad

Content is the key in 2026 — and the people who learn how to create faster, better, and cheaper will dominate attention.

Ask me how to use GEO?

📱 Text AI to 910.257.3017

Rico Glover

Marketing Disruptors

AI Search • AEO • GEO