Hey , you juicy ‘lil pickle!

Apparently, using an em dash now means you’re secretly ChatGPT in a trench coat.

Can someone pass the pearls?

They’re being clutched again.

Here’s the scoop:

If punctuation had personalities, the em dash would be the overachiever who turns a casual coffee into a spontaneous therapy session.

A little chaotic.

Deeply necessary.

Surprisingly effective.

But lately?

Social media’s treating it like a glitch in the matrix.

According to the algorithm-police, using a dash—yes, that dash—means your copy’s robotic.

Cool story. Except humans with caffeine addictions and wild deadlines have been using em dashes for centuries.

They’re rhythm.

They’re emphasis.

They’re the plot twist of punctuation.

And yeah, sure—AI uses them.

So does everyone who understands that copy needs flow, not formatting dictated by paranoid LinkedIn lurkers.

I’ve been tempted to “clean up” my drafts too. Make them palatable. Keep the style police off my back.

But let’s be honest: Bad copy doesn’t happen because you used an em dash.

It happens when you write like you’re scared someone might accuse you of being a robot.

So the next time someone tells you your post “feels a bit AI,” ask yourself:

→ Does it flow?

→ Is it clear?

→ Does it crack a smile?

Then dash on, darling.

Serve your audience, not paranoia.

Want content that sounds like you and converts like a cheat code?

Hit reply and let’s ghostwrite something unforgettable.

Cheers (and a bit of rebellion),

Sarra

Founder: PeakCopy | Axiom Community