Nov 17-23 // Beers at Ryanair, F*ck Small Talks, Product Impact, AI & MCP, DevFest and Public Speaking

Nov 16, 2025 5:01 pm

Qué Pasa en Madrid

Your weekly newsletter with Business & Tech events in Madrid.



Week 47 // 17 to 23 November

Hola, Madrileños! Qué pasa this week in Madrid?


Monday, 17

  • 📈 Taller - Escala tu Negocio con IA y Mentalidad Exponencial/ 10am - 2pm: workshop on using AI to improve business operations, decision-making, and growth through practical tools, mindset development, and a structured action plan.
  • ☕ Del Vivero a la NASA – Coffee break con Ayim Manuel De La Fuente/ 12 - 2pm: this is the story of Vulkano Engineering, an advanced engineering company bringing energy innovation in aerospace. The co-founder will share the growth story, with tips on securing public funding and navigating regulated industries.
  • 👩 Women Startup Awards 2025/ 7 - 9.30pm: awards ceremony recognizing women-led startups and highlighting innovators selected for their impact and growth potential. A good occasion to get inspired by startups that work.


Tuesday, 18

  • 🛍️ IA & Retail: The Shift/ 9.30am - 2pm: presenting practical applications of AI in retail and e-commerce, including case studies, tools, and strategies to optimize online stores, personalize campaigns, and analyze consumer behavior.
  • 🛰 Innoday: Seguridad y Defensa/ 10am - 2.30pm: gathering startups, corporates, investors, and experts to discuss cybersecurity, dual-use technologies, aerospace, and defense innovations, with panels on European programs and sector trends.
  • 📊 Alteryx Experience: Essentials | Workshop presencial/ 10am - 12pm: hands-on workshop teaching the basics of Alteryx, a platform for Data analytics and process automation. Learn about data preparation, cleaning, integration, and combining datasets.
  • 🛍️ TikTok Shop - Debate: ¿Oportunidad o Burbuja?/ 12 - 2pm: exploring the potential of TikTok Shop for brands and creators, analyzing its opportunities, risks, and impact. Learn how the platform works, assess its relevance for their products, and exchange ideas.
  • </> DevCon 2025/ 6.20 - 7.20pm: meetup by Liferay Spain User Group to reconnect, discuss community updates, and share upcoming plans tied to DevCon 2025.
  • 🤝 Emprender con IA: Herramientas Prácticas para Ahorrar Tiempo y Ganar Foco/ 6.30 - 7.30pm: workshop with practical ways for entrepreneurs to apply AI in startups and SMEs with tools like ChatGPT, Notion AI, and Zapier to automate tasks and workflows.
  • 💥 Empresas Que Importan: Estrategia Con Impacto/ 6.30 - 9pm: exploring purpose-driven, sustainable businesses that create real value for clients, teams, and society, with strategies for authentic sales, coherent growth, and examples of impactful companies.
  • 🎈 F*ck the Small Talk: Madrid #3/ 6.30 - 9pm: a structured environment for deep, meaningful conversations, using games and guided discussion to move beyond small talk. Engage in curated activities, meet new people, and connect in a relaxed setup.
  • ✨ Snowflake User Group Madrid – Data Modeling Edition/ 6.30 - 9pm: session on professional-level data modeling in Snowflake, the widely used cloud-based data storage platform, covering advanced techniques and best practices for structuring and managing data efficiently.
  • 💻 CodeMeet Madrid: Battle of the Agents: The Financial Report Quest/ 6.30 - 9.30pm: workshop on how to design and coordinate autonomous AI agents to analyze financial data, interpret regulatory filings, and generate a full investment report, including a hands-on challenge.
  • ⚡ Lightning Talks #37 @ Maria Pandora/ 7.10 - 9.10pm: a series of short talks where speakers present diverse ideas in five-minute segments followed by audience questions.


Wednesday, 19

  • 🔥 ¿Estás Aprovechando de Verdad el Valor de la IA?/ 9.30 - 11.30am: the CTO of Atos in Iberia discusses why most AI pilots fail to deliver value and offers strategies to move from experimentation to strategic implementation, including governance, monetization, and scalable “quick wins.”
  • 🔊 El Sonido de tu Marca: Branding Más Allá del Logo/ 10am - 2pm: learn how to create a coherent audio identity for your brand, including designing a sound universe aligned with your target audience and using audio to strengthen emotional connection and brand differentiation.
  • 🙋🏻‍♀️ Mujeres que se Abren Camino: Emprender con Propósito/ 12 - 2pm: presenting real stories from women entrepreneurs and showcasing municipal resources to help women start or grow their businesses.
  • 💰 Programa de Aceleración de Carabanchel/ 4 - 6pm: kick-off session introducing the Carabanchel business incubator acceleration program with its methodologies, resources, and expectations, and including a panel discussion on the role of AI in entrepreneurship.
  • 🤝 Resiliencia Empresarial: Sobrevivir… o Desaparecer/ 4.30 - 7pm: training for entrepreneurs and business owners to anticipate, manage, and turn crises into growth opportunities, using a live crisis simulation to practice decision-making under pressure.
  • 🤔 Cuando el Ego se Disfraza de Lógica/ 6.30 - 8.30pm: exploring how ego often masks as rational arguments, subtly shaping career decisions. Get guidance to distinguish between seeking validation versus creating real impact, and how to pursue professional growth consciously.
  • ✈️ Open Day at Ryanair Labs Madrid - QA Edition/ 6.30 - 8.30pm: Ryanair Labs opens its doors and presents its Quality Assurance (QA) processes, highlighting current practices and demonstrating how AI can identify and resolve problematic tests - concluding with networking over pizzas, snacks, and beer!
  • ✨ Future Design: Creatividad & Innovación/ 6.45 - 9pm: exploring how AI and immersive technologies are transforming the role of designers, emphasizing strategic foresight, predictive and immersive design, and the mindset needed to lead innovation.
  • 👶 "Baby and Kids" Business Brunch/ 7 - 9pm: networking event for business owners that serve babies and kids to connect and discuss business-building strategies over breakfast (drop me an email if interested!).
  • 🤖 Season of AI: MCP - Temporada 5/ 7 - 9pm: if you work with AI, you need to know about the Model Context Protocol (MCP). Learn how to integrate AI models with client applications using C#, Java, JavaScript, and Python, and properly use MCP.
  • 😱 ¿Quieres Saber Como Piensa Hacienda?/ 7.30 - 9pm: session explains how Hacienda, Spain’s tax authority, evaluates financial and tax-related decisions, offering insights for better compliance and strategic planning.
  • 🎯 Encuentros en La Nave - Diseño de EX en el Ámbito Corporativo/ 7.30 - 9pm: discusses how Experience design can shape corporate culture, with professionals from Moeve and Telefónica sharing insights on aligning identity, culture, and purpose while addressing current challenges and AI integration.


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Thursday, 20


Friday, 21

  • 🔄 Cómo la IA Generativa, Agentes y Datos están Transformando la Industria Aseguradora/ 9.30am - 1.30pm: explore how GenAI, intelligent agents, and data platforms like Microsoft Fabric are transforming the insurance industry, with real-world use cases and their impact across underwriting, claims, marketing, and customer service.
  • </> Devfest Madrid 2025/ 4 - 10pm: technical conference by Google Developers Group Madrid, bringing together software developers and tech professionals to explore new technologies, share solutions, and discuss industry trends.
  • 💬 Guiris x Deep Chats/ 7.30 - 10.30pm: collaborative event by Guiris de Mierda exploring the highs and lows of modern dating through stories, confessions, and interactive discussions, combining humor and meaningful conversation for attendees. Not exactly business-related, but you never know which collaborations can come out of networking.


Saturday, 22


Sunday, 23

  • 😴



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Disclaimer: Qué Pasa en Madrid is not responsible for the events included in the present email. Informational purpose only. Issue #53 (16.11.25)

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