Qué Pasa en Madrid

Your weekly newsletter with Business & Tech events in Madrid.

Week 50 // 8 to 14 December

Hola, Madrileños! Qué pasa this week in Madrid?

Monday, 8

• 😴

Tuesday, 9

• 🔥 Scrum Express: el Método Ágil para Emprender Mejor/ 10am - 2pm: hands-on training session in applying Scrum roles, events, and artifacts to improve project execution and team productivity.
• 💭 Cómo Identificar una Idea Empresarial y Definir un Modelo de Negocio/ 10am - 2pm: session guiding early-stage entrepreneurs in validating business ideas, assessing market needs, and structuring a viable business model using practical tools such as the Business Model Canvas.
• 🌐 Plan de Internacionalización Paso a Paso/ 10am - 2pm: workshop on building a structured internationalization plan, evaluating market fit, and applying export procedures through a mix of theory and practical exercises, introducing funding options for global expansion through the Empresa Nacional de Innovación S.A. (ENISA).
• ✨ Innovar para Ganar: Debate Abierto para Transformar tu Negocio/ 10am - 2pm: guided discussion on integrating creativity and continuous improvement in your business, with practical examples, peer exchange, and a collaborative debate.
• 📈 Demo Day: ScaleUp School II/ 6 - 10pm: final pitches from the ten teams completing the second edition of ScaleUp School, also celebrating the end of a long chapter at the Google for Startups Campus which will unfortunately close very soon.
• 🎤 Open Mic Storytelling #25 - "Celebration"/ 7 - 9pm: share short, true personal stories in an open-mic format, creating a space for connection through lived experiences - speak or simply listen about the theme of Celebration.
• ⚔️ Retos y Oportunidades en la IA Fundacional/ 7.30 - 9pm: overview at Madrid Innovation Lab of the current research frontier in foundation models, highlighting key challenges, emerging methods, and near-term implications for the AI ecosystem.

Wednesday, 10

• ❄️ Snowflake Experience: Essentials | Workshop presencial/ 10am - 12pm: hands-on workshop for beginners to practice core Snowflake functions, explore its interface, and work through basic exercises with direct expert support.
• 💡 Hacer Cultura: Emprendimiento Creativo/ 11am - 2pm: explore strategies to transform artistic practice into sustainable cultural ventures, with business models, funding, risk management, and professional development within the creative sector.
• 👀 Monitoriza tus Pipelines de Datos con OTEL/ 6 - 9pm: learn how to monitor data pipelines using OTEL and explore modern search architectures powered by AI.
• 🤝 Meetup WordPress | Especial Navidad/ 6.30 - 8.30pm: share and showcase your WordPress projects in a festive setting, exchanging ideas and experiences to improve your skills and community engagement.
• 📊 Datadog Meetup User Group/ 6.30 - 9pm: explore real-world use cases of Datadog for infrastructure monitoring, observability, and incident management, learning strategies to optimize performance, customize the platform, and improve team operations.
• 🔥 Da el Salto a la IA: Cómo Reinventar tu Carrera en la Era de los Datos/ 7 - 9pm: learn how generative AI and advanced analytics are transforming industries and professional roles, with insights from the Director of The Valley and guests from Vodafone and Accenture.
• 🗣 Public Speaking Club Session – The Importance of Words/ 7 - 9pm: another occasion to improve your public speaking by learning how word choice shapes communication, practicing expression and clarity through guided exercises led by an experienced debate and communication coach.

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Thursday, 11

• 🏦 Madrid FinTech Day, II Jornada Regulación Financiera/ 9am - 2.30pm: the Asociación Española de FinTech e Insurtech (AEFI) presents insights on fintech investment, digital assets, and evolving financial regulations, while highlighting strategies for international expansion and positioning Madrid as a hub for fintech innovation.
• 🎯 Microsoft AI Customer Experience Tour: Experiencia de Cliente y del Ciudadano con IA/ 9am - 2.30pm: event by Microsoft to explore how AI and agent solutions are transforming customer and citizen experiences, examining real-world implementations with clients like Eroski, an established supermarket chain.
• 📉 Taller: Por qué Fallamos al Vender y qué Hacer para Resolverlo/ 10am - 12pm: workshop at Vivero de Empresas - Moratalaz to learn practical techniques to identify and fix weaknesses in the sales process, improve prospecting confidence, and achieve measurable results using tools proven in everyday commercial practice.
• ✅ VeriFactu: Nuevas Obligaciones del Autónomo y la Empresa/ 10am - 2pm: with the introduction of VeriFctu, learn how to adapt your invoicing systems to ensure compliance in this session dedicated to both freelancers and small businesses.
• 🚀 Talleres | Compra Pública de Innovación para startups del Ecosistema Madrid Innovation/ 11am - 1pm: first of a series of 4 workshops to learn how to position your solutions for public sector procurement, understanding commercialization processes and tools to participate.
• 🔋 Transformando el Sector Energético: Coffee Break con el cofundador de Quixotic/ 12 - 2pm: the co-founder of Quixotic, an AI cloud automation platform for energy, will discuss scaling an innovative energy startup, overcoming regulatory and market challenges, and strategies to attract users and investors in a traditionally complex sector.
• 🎁 Networking Navideño: Aprovechar la Navidad para tu Negocio/ 12.30 - 2pm: strategies for boosting sales, marketing, and client relations during the holiday season, while analyzing challenges and sharing practical examples from other businesses.
• 🤯 Control del Estrés: Herramientas para Recuperar la Claridad/ 5 - 6.30pm: session at Work Café Santander on practical techniques to identify stress signals, distinguish between positive and negative stress, and apply emotional and physical regulation methods to restore mental clarity.
• 🛰️ Conferencia: " Los satélites PAZ2 y sus beneficios"/ 6 - 7.30pm: conference at Planetario de Mdarid explaining the capabilities and services of Earth observation satellites, using the PAZ2 mission as an example of advanced radar technology unique in Europe.
• 📊 DataForGood Madrid Talks 2025/ 6.30 - 8.30pm: three talks on combating online hate, using AI to fight disinformation, and helping NGOs leverage data for informed decision-making, with practical examples from projects in Spain.
• 🛍️ eCommerce a Cucharadas/ 6.30 - 9.30pm: discussing trends and strategies in eCommerce over a relaxed meal with networking.
• 🤙 Vibe Coding: Surfear la Ola del Desarrollo con IA/ 6.30 - 9.30pm: explaining how vibe coding and spec-driven development are integrating AI to transform software engineering, with tools, autonomous coding agents, and practical applications for projects from prototypes to full-scale production.
• 🤖 Jornadas de IA para eCommerce/ 7 - 8.30pm: practical demonstration of the applications of AI in eCommerce through a show-and-tell format, allowing participants to present use cases, ask questions, and discuss implementation strategies.
• 🎯 Masterclass | Inside Marketing/ 7 - 9pm: analyzing the full lifecycle of a product launch, with the roles and coordination of marketing teams to understand how different profiles contribute to campaign success.
• 💊 Pharma New Talent Talks - CEOs Night Vol. IV/ 7 - 9pm: leadership strategies and career development in Pharma, BioTech, and MedTech through insights from executives with experience in corporate, startup, and venture capital environments.
• 💥 Product Leadership: Building Culture, Driving Change, and Leading Impact/ 7 - 9pm: discussing strategies to build product culture, manage change in product teams, and develop skills to lead other leaders, with examples from experienced product executives from Docline, eXalt, and Kelea.
• 🤗 Back to Human: the Playground for Meaningful Connections/ 7 - 10.30pm: a structured evening of playful exercises, sessions, and guided interactions to experience authentic human connection, presence, and meaningful conversation, over drinks and snacks.

Friday, 12

• 👨‍💻 1st Hackathon GDG on Campus UAM/ 12 - 6pm: Hackathon by Google Developers Group on Campus UAM to collaborate in teams and build AI-driven projects while competing for prizes.
• 🤖 AI Careers: Impulsa tu carrera en IA/ 6 - 8pm: overview at Madrid Innovation Lab of the most in-demand AI roles, strategies to advance professionally, and key resources and communities for ongoing learning in AI.

Saturday, 13

• 📵 Offline Hangout | Bastardo Hostel/ 10.30am - 1.30pm: spend a morning offline focusing on personal hobbies and creative activities, then have relaxed, optional social interactions with others in a calm, screen-free environment.
• 🟢 Otro Puto Mercadillo (Especial Navidad)/ 4 - 9pm: 66th edition of this local market where Independent artists will sell fashion, upcycled items, fanzines, and second-hand clothing, with music, a bar - of course, in a special Christmas setting.
• 🔗 Reunión Mensual Redes de Comunicación P2P/ 5 - 7pm: explore peer-to-peer and mesh networking technologies, learning how to create autonomous networks using Meshtastic, Meshcore, and Reticulum without relying on traditional internet infrastructure.

Sunday, 14

• 🎤 Elevator Pitch & Networking Exprés - Emprendedores/ 5 - 8pm: present your business ideas in a 2-minute pitch, receive immediate feedback, and engage in informal discussions to validate projects and improve concepts.

Upcoming Events

Monday, 15 December

• 🎯 Soft Skills para Emprendedores: Conecta, Lidera y Crece/ 10am - 2pm
• 🚀 Hasta Siempre Google Campus: Legacy, Futuro y Comunidad/ 6 - 10pm

Tuesday, 16 December

• 💬 Estrategia de Comunicación para Startups/ 10am - 2pm
• 🏁 Como Conseguir Tu Primer Cliente/ 12 - 1pm
• 😢 Último Open podcast en Google For Startups/ 5.30 - 8.30pm

Wednesday, 17 December

• 🌱 Coffee for the Climate/ 9 - 11am
• 🎬 IA y Video Analytics: La Revolución Digital que Está Transformando las Empresas/ 9.30 - 11am
• 👨🏻‍💻 NoCode4Culture: Aprende a crear Proyectos Culturales con NoCode/ 3 - 6pm
• 💅🏻 Innovación Tecnológica - Sector Belleza & Bienestar/ 4 - 8pm
• 🚫 Reset: Primero la Persona, Luego el Trabajo/ 5 - 7pm
• 💥 Construyendo Negocios Disruptivos: Estrategia, Diseño e Impacto/ 6.30 - 9.30pm
• ☕ Café con Ethichubbers/ 7 - 9pm

Thursday, 18 December

• 🧾 Nuevas Obligaciones en Materia de Facturación/ 10am - 2pm
• 👥 Nuevas Formas de Conectar: Redes Sociales y Contenido UGC/ 12 - 2pm
• 🎅 Networking “Modelos de Negocio Navideños”/ 12 - 2pm
• 💰 AI Investor LAB/ 4.30 - 8pm

Friday, 19 December

• 🤝 Descubre La Nave: Jornada de Puertas Abiertas a Emprendedores/ 11am - 1pm
• ❌ Networking “¿Cansado de Historias de Éxito? También se Aprende de los Errores”/ 12 - 2pm
• 💰 Tus Finanzas Primero, Planifícate y Actúa/ 7 - 9pm

Monday, 12 January 2026

• 🍸 Professional Networking & Drinks/ 7 - 11pm

Wednesday, 14 January 2026

• ⏪ Taller de Working Backwards, la Metodología de Amazon para Innovar/ 7 - 8.30pm

Tuesday, 20 January 2026

• 🎤 Open Mic Storytelling #26 - "FIRST TIMES 👣"/ 7 - 9pm



Good Books I'm Reading 📚

• The Comfort Crisis: Embrace Discomfort To Reclaim Your Wild, Happy, Healthy Self. I'm sure many of you have already read self-improvement books and are already looking for ways to stay physically and mentally healthy. Starting from human evolution principles, this book gives you additional ideas and shows you all the healthy behaviors we are sacrificing while living in the modern society full of comfort. It's packed with science and studies but written in an easy-to-read way, alternating narrative parts on the author's personal experience and more scientific ones. Loved this book, highly recommended!! (Spanish edition here)
• Crucial Conversations: Tools for Talking When Stakes are High, offers a practical framework for handling difficult, high-stakes conversations with clarity, calm, and mutual respect. Communication is fundamental in every aspect of business and personal life. (Spanish edition here)

See All Books

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Riccardo De Gasperin

Creator of Qué Pasa en Madrid

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Disclaimer: Qué Pasa en Madrid is not responsible for the events included in the present email. Informational purpose only. Issue #56 (07.12.25)