Ready to learn some more about pricing strategy? Good, because here comes your next Product Coffee invitation!
On Tuesday February 23, we'll be featuring a special late edition of Product Coffee starting at 11:30 AM EST/8:30 AM PST.
Pricing Mastery: How Buyers Value Your Product
Featuring Mark Stiving, Ph.D.
When should product managers think about pricing? Always!
Well, you really should be thinking about value from the perspective of your market. In this talk, Mark Stiving, Ph.D. will present a powerful concept that ties market problems to value.
When product managers think this way before defining a new product, they build more valuable products. When they think this way after they already have a product, they can capture more of the value they deliver to their market through higher prices and win rates.
The program begins at 12 PM EST/9 AM PST, but you can join as early as 11:30 AM EST/8:30 AM PST for extra networking if you like!
Subscribers like you get first crack at tickets and I fully expect this session to be sold out since we will have attendees from East and West Coasts so don't wait!
One more thing...
There are still a few tickets left for Friday's special session with Paul Young of Pragmatic Institute on Strategic Product Planning, so grab that one while you can, too!
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