Protect Your Boundaries When Your Company Is Struggling

Mar 27, 2024 2:40 pm

Hi ,

When you work for a struggling company, it’s normal to feel compelled to work longer hours in hopes of righting the ship. This tendency is particularly true in business development when you directly impact revenue.

Get specifics before taking on new assignments. Make sure you understand: What’s the objective? How will success be measured? What exactly will be required of you? How many hours will it take? Once you have a clear understanding of the expectations, then you can confidently decide if it’s a good match.

Graciously decline new roles if your primary responsibilities will suffer. The key is to focus on why saying no is in the best interests of everyone involved. You might say something like, “If I devote time to marketing at this juncture, it will take away from my ability to focus on revenue generation, which is critical to all of us.”

Find small ways to protect your time—and communicate those boundaries clearly. Block time on your calendar for focused work, and decide which meetings are most valuable for you to attend. Most importantly, proactively share your schedule to manage people’s expectations. Limiting your availability can be difficult when your company is struggling, so communication is key.

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