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In my four decades as a professional, I’ve delivered many presentations and keynotes. Some went well, others totally bombed. Through my learnings about both the good and bad, I’ve identified key success factors necessary to create and deliver compelling presentations. The factors, which I call the “4 C’s of Compelling Presentations,” have helped me more effectively get my point across. Let’s dig right in…

1. Choreograph your content and delivery

• Think what and how during development – When preparing presentation content, I think about not only what I am delivering, but how I will deliver it--what points to emphasize, where to use stories, and how to use gestures and actions.
• Use a relevant opening story – When I start, I immediately launch into an opening story. I do this because the audience is generally not expecting it. Many presenters start out with tired openings like, “Good morning. I can’t hear you, I said GOOD MORNING!” Sheesh. Launch right into an opening story that sets the framework for your topic.
• Vary tone, pace and volume – Think through where you want to raise or lower your voice, speak faster or slower, or vary your intonation to emphasize content. You could have great content, but if you come across like watching paint dry, you won’t get your point across. Keep your delivery interesting to keep the audience engaged.
• Don’t drain slides – If you’re using slides with multiple bullet points on each, then don’t start at the top and talk through every bullet point in sequence. Assume your audience can read. Pick one or two points to talk through and go deeper than what’s already on the slide. And for Pete’s sake, don’t say things like, “On this slide…” or “I’m not going to drain this.” Assume the audience is smart enough to figure that out.

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