The Offer Architect Newsletter

I watched for 45 minutes as two "nobodies" made a million dollars out of thin air. It changed everything, forever.

On October 17, 2012, age 23, I committed to mastering my life. I vowed to never give up until I had financial abundance that allowed me to do only what I love, on my terms and schedule, without ever sacrificing integrity or authenticity.

I was fortunate enough to be exposed to such wealth and, having seen it with my own eyes, I knew I would reach it, no matter how long it took or how difficult the journey would be. I was inspired.

I figured it would take ten years or so.

I came from a lower-middle class home. Unlike some of my friends, I didn’t have all the games or toys or Pokémon cards I wanted. We never got pizza delivered because it was a “waste of money.” We rarely ate at restaurants and, when we did, it was Pizza Hut or something similar and I didn’t dare ask for anything but the cheapest items on the menu.

So there I was at the Financial Education Summit in Sydney in 2011, age 22. I’d flown down from the Gold Coast to see Tim Ferriss and Sir Richard Branson speak. I was a fan of Tim’s book and podcast (The Four Hour Workweek) and saw Sir Richard as larger than life… but they weren’t the speakers that ended up changing my life.

A duo, Jeff & Kane—Industry Rockstars they called themselves—had slotted in a side-show talk during the lunch break. The arena was packed for it… impressive for speakers who weren’t even on the bill.

For 45 minutes I watched their presentation and it was unlike any I’d seen. Not academic, not salesly. Tony Robbins-esque but different. It spoke directy to my emotions and told the story—in vivid detail—of what was possible when one followed their passion.

It awakened something within me. And I wasn’t the only one because… when they finished speaking, over 200 people walked down from the stands of the arena to sign up for their $4,997 coaching package and pay on the spot (I counted them).

👀 😲

I did the math in my head and was flabbergasted... They had just made over a million dollars in 45 minutes.

They made far more than any of the other speakers, and from an audience of strangers.

And on top of that, I had enjoyed being sold to. The arena felt alive.

This was revolutionary.

What these guys were doing didn’t look or sound like work and it was making them mega money. I had to get to the bottom of this.

What I thought I knew about making money at that time was based on working hard for long hours over decades, with being busy and stressed seen as something to brag about. My world was shattered in an instant.

Because these two guys… they were talking about trading VALUE for money instead of time. They were talking about improving lives in ways most people didn’t even know they could be improved.

This had to be the secret of the truly wealthy. It felt obvious once they’d said it.

Why wouldn’t it be enjoyable to bring someone value and get paid for it? It SHOULD be a win-win. Anything else is insane. This made more sense than what everyone else was doing—the corporate ladder to soullessness. The daily grind. I was in.

As I watched Jeff & Kane pocket a million bucks—and a bunch of new supporters too—I realized I had unconsciously believed that making a mil took 10-20 years… of mostly wanting to be somewhere else. But here in front of me was proof that it wasn’t so. I’d seen it done in minutes—and I’d enjoyed every one of them.

Here was a doorway and an invitation to a whole new way of operating in the world.

I’d had no intention of buying anything at this conference. I’d only just finished university and started working as a civil engineer. I had $10k in the bank—the only money I’d ever had.

Yet, without hesitation, I spent half of it on an NLP Rockstar Master Practitioner Training with Jeff & Kane that I had to fly back to Sydney for. I didn't even know what NLP was.

It was probably the best investment I’ve ever made... still. I’m 36 now. No longer a civil engineer, nor an employee.

I didn’t even really understand what I was buying. I just knew I needed to be in a room with these guys.

That training both transformed me AND ignited my passion, an inner fire that never goes out no matter what life throws at it.

A few weeks after the training, I left my engineering career behind. I’d graduated with first-class honours only months prior and was working at a prestigious, world-reknowned design firm: Arup. My first taste of status.

I quit to pursue my new dream, despite people telling me I was an idiot. Up until that point I’d only selected the least repulsive option on the table without knowing I had other options.

There was a spark inside of me now. Purpose. Direction. I had acquired rare and valuable skills and, most importantly, I knew I could do it. I knew I would.

I would be paid handsomely just to exist and naturally drip value, like Jeff & Kane, living their underground rockstar lifestyle. I would live a life of luxury, comfort and ease by providing genuinely mind-blowing value to my clients.

I didn’t know the details then but I didn’t need to. I knew I would get there all the same. I had the keys in hand, I had seen them open doors, and I never give up on what I truly want, not for anything or anyone.

I had seen Jeff & Kane make a million dollars with these keys, and that was just one day. I wondered what they would do tomorrow.

In the training course, a handful of people paid an additional $100k per year for 1-on-1 coaching. Two of them I became friends with… they later visited me in Kraków and crashed on my couch. We drank cherry vodka, sang karaoke, and had the best time shooting the shit. FUN.

Before that week of intensive NLP Master Training (Neuro-linguistic programming by the way)... the idea of someone spending $100k on anything but a house would have sounded absurd to me. It wasn't part of my world.

But the ones who paid it dropped it like it was nothing.

"Ah," I thought. Some people have a lot of money, and are willing to spend it when they see value.

A paradigm shift.

And the secret behind all of this wealth…

Why were people paying “so much” for so little of Jeff & Kane’s time?

Because what Jeff & Kane were offering was worth more—undeniably—than what they were paying for it. 

Simple as that.

I had seen lives transformed over and over again during the one-week training in Sydney. Mine was one of them. People related to me differently from that point on. Strangers, friends, everyone.

Before the training, I was anxious and reserved in conversation and social environments. I had never been given a roadmap for connecting with others so it had always felt like something I just wasn’t good at.

But after the training… people started opening up to me and telling me things they said they hadn’t told anyone before. This began to happen often, even with total strangers.

It was as if the world had opened up to me and I had made it happen by simply shifting my mindset. I’d been given the keys to something… that was for sure. I didn’t quite know what it was yet, but it felt powerful.

What is the value, after all, of transforming someone’s closed-door world to an open-door one?

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—Piotr Z.

Photo by @shadowsandlightproject