Hey ,
This is an email to remind everyone about the changes we have made to the campaign ramping up to AEP.
So as you can probably tell there has been an influx of new opportunities in the past few days.
This is due to the campaign changes we made for AEP in order for us to stay competitive.
As you may know due to AEP, everyone and their mom is running or "trying" to run ads for medicare to generate opportunities.
We are up against the big dawgs outspending independent agents, so we need to come in with a competitive advantage.
We are coming to market with the same approach advertising all the benefits as we were before and not corning any specific plan.
I want to make it clear we are still advertising 2022 medicare plans until the new plans roll out.
All we have done is open up targeting to those 64+ and are asking fewer questions to be more aggressive and increase the number of enrollment opportunities we can generate per month.
After they submit the medicare help they still get routed to see your video and get guided to book an appointment to review benefits.
At the end of the day it comes down to, the more conversations you have, the more enrollments you will make.
FOCUS ON Making appointments and taking appointments all day. If you do this, it will lead to hitting your enrollment goals.
We should be focusing on stacking as many appointments as possible for AEP!
The following are the questions we are asking:
- Have they received their Medicare Part A & B card?
- Do you receive financial assistance from your state such as Medicaid or a Low-Income Subsidy?
- Full Address
- Full Name
- Phone Number
- Commitment
Now if there are any fields that you ABSOLUTELY can't live without, please let me know and I will add it back in. Just be aware that adding more questions will lower the number of opportunities received.
For example: Email (if this one is a big one for you) let me know and I'll add it back into your campaign.
The other I believe can easily be asked on a call and due to it being AEP, age doesn't matter as long as they are 64+ and qualify for a new or different plan.
Those that cross-sell, into ACA, life etc, have even more of an advantage by speaking to more people.
More people, means more people know about you, and why you are different and can bring you referrals and cross-sell opportunities!
Once again, if there are fields you can't live without, and you are ok with less volume, let me know, and I'll get the changes done.
I'm offering one change if needed as we want to avoid making changes like this to your campaign through AEP and affecting results.
Let me know, if not we can keep rocking it as is!
Lets have a MASSIVE AEP!!!
-Your Medicare Marketing Partner
Angel Pichardo
P.S. if you do submit a change, please give 1-2 business days for them to go into effect.
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