New Report: Why Omnichannel Strategies Are Falling Short (And What to Do About It)

Hello Readers,

Pharma has long pursued the delivery of the right message, in the right place, at the right time to HCPs. Yet traditional omnichannel strategies continue to fall short, requiring massive investments in disconnected technology stacks, overwhelming HCPs with noise across too many channels, and failing to deliver the seamless, personalized experiences that drive meaningful engagement.

Reuters Events Pharma has released a new report, "Optichannel – Change in Direction or the Latest Buzzword?", that tackles this critical challenge head-on. It explores how optichannel strategies focus on selecting the optimal set of channels preferred by each stakeholder, using data-driven insights and cutting-edge technology to create truly integrated, personalized experiences.

Download this exclusive deep dive today

What You'll Discover:

• Orchestrate experiences by aligning sales and marketing touchpoints, and leverage AI and ML to identify when HCPs are most likely to prescribe 
• Move beyond reach and frequency models to hyper-personalized, short-form content strategies that resonate with millennial and Gen Z HCPs 
• Optimize your technology investment by selecting scalable, integrated channel strategies over disconnected multi-touch journeys that drain resources 

Our industry expert contributors include:

• Thyago Ohana, Director, Omnichannel Engagement Capabilities (Web), UCB 
• Yacin Marzouki, Director Omnichannel & Customer Engagement, Alfasigma 
• Vikram Mohan, International Director, Omnichannel Marketing & Content Enablement, Regeneron 

Access your free report now before it’s too late!

Best

Noah

Noah Dixon
Project Manager
Pharma
Reuters Events