When I first started working on Unrealme (SaaS to create fun photos of yourself), I didn’t expect it to be a huge success, I wanted to experiment with AI for faces and see what would happen.
I monetized it, I made profits and then I decided to sell it. I sold unrealme in a few weeks (that was last year) after I listed it for sales. And even though it wasn’t a game-changer, the process still taught me some invaluable lessons about building, marketing, and knowing when to move on.
Here’s the full story of how I made it happen—and what I learned along the way.
Unrealme addressed a fun issue—AI-generated profile pictures—but I wasn’t fully convinced on how to grow it in the long-term (you know, having a PMF doesn't mean earning money if you don't have the right distribution). I knew it solved a need (look at how photoAI performs), but I didn’t feel confident enough to commit to marketing it. I surfed the AI wave.
So, instead of pushing forward, I decided to test the SaaS selling process and see if someone else might take it further.
I got the product out there quickly to see if there was real demand. The early sales and traffic were clear signs that it had potential, and that’s what buyers look for—a product that’s already shown it fits the market.