Hi everyone, I've been less active lately because I'm taking a few days off and I want to enjoy the time with family. However, I wanted to share an interesting anecdote with you.
This summer, Lucie Clavelloux, a top graphic designer, embarked on an original experiment: she offered to conduct graphic design audits with a pay-what-you-want pricing model.
In practice, she met with clients, provided a comprehensive audit, and then allowed them to decide how much they wanted to pay for the service.
The results were generally very positive: she received a lot of requests and received several payments that were 25% higher than what she usually charges.